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Financial Engines
Foster, G; Rosenthal, SCase SGSB-E399-EEntrepreneurshipThe Financial Engines case chronicles the firm’s evolution from launch to IPO, highlighting the various decisions and events that impacted the company’s business model from 1997 through 2010. The concept for the company sprung from Nobel Prize winning economist Bill Sharpe’s desire to help the average consumer better understand and manage their retirement assets. With the original intent to provide educational software, the company, led by Jeff...Starting at €8.20
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Financial Engines - Teaching note
Foster, G; Rosenthal, STeaching Note SGSB-E399TN-EEntrepreneurshipThe Financial Engines case chronicles the firm’s evolution from launch to IPO, highlighting the various decisions and events that impacted the company’s business model from 1997 through 2010. The concept for the company sprung from Nobel Prize winning economist Bill Sharpe’s desire to help the average consumer better understand and manage their retirement assets. With the original intent to provide educational software, the company, led by Jeff...Starting at €0.00