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SM Entertainment
Barnett, W; Rhee, M; Kim, SHCase SGSB-IB108-ECorporate GovernanceOn the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...Starting at €8.20
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StyleSeat
Foster, George; Lehman, CameronCase SGSB-SM-295-EStrategyMelody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.Starting at €8.20
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Box: From Seed to IPO
Chess, Robert; Lehman, CameronCase SGSB-SM-296-EStrategyDylan Smith, Co-Founder and CFO of Box, describes the various stages of founding the enterprise digital document and data storage company. At each financial raise, beginning with the very earliest family-and-friend money all the way through IPO, Smith describes the options and the thought process that went into each decision.Starting at €8.20
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Teaching Note for StyleSeat
Foster, George; Lehman, CameronTeaching Note SGSB-SM-295TN-EStrategyMelody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.Starting at €0.00
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Teaching Note for Bxo: From Seed to IPO
Chess, Robert; Lehman, CameronTeaching Note SGSB-SM-296TN-EStrategyDylan Smith, Co-Founder and CFO of Box, describes the various stages of founding the enterprise digital document and data storage company. At each financial raise, beginning with the very earliest family-and-friend money all the way through IPO, Smith describes the options and the thought process that went into each decision.Starting at €0.00
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Ttech (C) in 2018: Hitting the Gas Pedal
Robert SiegelCase SGSB-SM 185C-EStrategyAn update on TTTech after the (B) case from the period 2010-2013Starting at €5.74
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Devoted and the Medicare Advantage Market
Devoted and the Medicare Advantage MarketCase SGSB-SM-334-EService and Operations ManagementDevoted Health aimed to build the next-generation Medicare Advantage health insurance plan, taking advantage of tech solutions to ensure cost containment for the company’s bottom line—and a high-quality health care plan that treated members like family. The technology platform would be critical to coordinate the logistics of patient-centered care, identify and recruit the highest-quality providers, and keep a tight control on operating and admini...Starting at €8.20
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Invitrogen/Life Technologies (C): The "Best Owner" of the Asset
Burgelman, R; Siegel, R; Lee, RCase SGSB-SM209C-EStrategyThis short case discusses the process of Life Technologies’ acquisition by Thermo Fisher in 2013 and 2014. The case is a complement to SM-209A and SM-209B, which highlight the various growth and acquisition strategies the company undertook over the previous 10 years.Starting at €5.74
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Michelin Group: Embracing Culture While Adapting to Change
Siegel, Robert; Hornblower, JocelynCase SGSB-SM315-EStrategySM-315 Michelin Group is told from the perspective of Florent Menegaux, COO of Michelin, and other senior leaders at the company. Michelin had recently undergone a company wide reorganization, and Menegaux was tasked with how to maintain the company’s relevance and competitiveness in a changing global marketplace, particularly as customer needs and expectations around service were becoming more specific and demanding. Given that Michelin was a ...Starting at €8.20
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Care Message
Siegelman, R; Rosenthal, SCase SGSB-E557-EEntrepreneurshipThe CareMessage case describes the evolution of the nonprofit organization from its founding in 2012 through the end of 2014. CareMessage was launched by Vineet Singal, a young biological sciences graduate from Stanford University. Having dealt with his own personal health issues, Singal was passionate about helping patients get the right information, support, and motivation to make better health decisions. Singal was especially determined to ...Starting at €8.20