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Decide how to Act and Think for Yourself
Vázquez-Dodero de Bonifaz, Juan Carlos; Fraguas Solé, Rafael; Palencia Herrero, Luis; Rosenberg, Michael Steven; Stein Martínez, Guido; Weber, Eric ChristopherTechnical Note ASNN-13-EKnowledge and Communication, Leadership and People ManagementThe complexity and discretionality of management decisions make it advisable to abandon preconceived mental schemes, and, using whatever is good about them, generate one's own "viewing apparatus" for non-technical or highly uncertain issues.Starting at €8.20
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Calle 13: The Urban Band Route to Fame
Valerie Rivera Lozada; Victor QuiñonesCase IVEY-9B13A035-EMarketingA Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to ex...Starting at €8.20
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IESE Insight. Issue 13. Second Quarter 2012
IESE InsightMagazine REV-31-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Leadership and People Management, StrategyIESE's Rafael Andreu and Josep M. Rosanas make seven key recommendations to move us toward a more humanistic model of management. Claudia Peus (TUM School of Management, Technische Universität München) looks at some humanistic leadership principles underpinning successful organizations, and offers guidelines for managers on the factors that are hugely important for managing organizational change initiatives effectively. Michael Pirson (Fordham Un...Starting at €22.00
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Strategy Execution Module 13: Identifying Strategic Risk
Simons, Robert L.Case HBS-117113-EStrategyThis module reading begins by describing the three sources of strategic risk - operations risk, asset impairment risk, and competitive risk - and demonstrates how these risks can undermine an entire business. To assist in the identification of these risksStarting at €8.20
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The HBR Guide to Better Business Writing: 13. Be a Stickler for Continuity
Garner, Bryan A.Book Chapter HBS-7762BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 13, Be a Stickler for Continuity (5 page...Starting at €8.20
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Orderly Thinking: How to Deal With Prudential Problems
Vázquez- Dodero, Juan CarlosTechnical Note ASNN-5-EDecision Analysis, Knowledge and CommunicationThis note reviews the discoveries regarding methods of thinking strictly with a view to action that have been accumulated by a large team of IESE faculty who have set out to continue what Juan A. Pérez López started in 1965 under the heading of "Case Analysis" (which, since the introduction of the MBA, has come to be known as "Analysis of Business Problems"). The note encourages a process of self-analysis and makes some practical suggestions to s...Starting at €8.20
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You Are no Longer a Technical Specialist: Senior Managers and Technical Specialists: Two Ways of Working
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Weber, Eric; Stein, GuidoTechnical Note ASNN-14-ELeadership and People ManagementManagers take decisions whose contents are the everyday work of the people they manage. By their very nature, managers deal with their subordinates' liberty; as such their decisions must be prudential. This case is based on the case from Juan Carlos Vázquez-Dodero, Rafael Fraguas, Luis Palencia, Mike Rosenberg y Eric Weber, "You are not a Technician", ASNN8, IESE, 2005.Starting at €8.20
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The Case Method: The Instructor as "Choreographer"
Ortíz E.; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-6-EDecision Analysis, Knowledge and CommunicationThe case method is an extremely valuable pedagogical tool but it is difficult to use well. The suitability of the case method will depend on the subject matter to be taught, the maturity of the instructor, the materials available and the audience to be addressed. This note discusses the relevance of the above four variables for the development of a teaching faculty and for individual career planning.Starting at €8.20
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The Case Method: A Teaching Tool for Professional Men or Women of Action
Chinchilla, Nuria; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-3-EKnowledge and Communication, Leadership and People ManagementThe note discusses the case method and its use as a tool in the education of management professionals.Starting at €8.20
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Pillars of a Pedagogical Process for Educating Professionals of Action
Chinchilla, Nuria; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-2-EKnowledge and Communication, Leadership and People ManagementThe education of management professionals has certain requisites deriving from the nature of their professional activity. This technical note explores the foundations, virtues and limitations of the case method.Starting at €8.20