This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The Value of a Satisfied Customer
Ribera, Jaume; Rosenmöller, MagdaTechnical Note PN-368-EService and Operations ManagementKnowing the value of a customer is an important element in managing the service quality of an organization. By value of a customer we understand the net present value of the cash flows generated by this customer. Our experience shows that in those organizations where this value is known the personnel is more sensitive to losing customers and that these organizations launch many more initiatives to retain them, thus increasing the profitability of...Starting at €8.20
-
Distribution
Villanueva, Julian; Iniesta, Francisco; Muñoz-Cobo D.Technical Note MN-368-EMarketingDistribution strategy is vitally important when launching a new product or designing a marketing plan. Environments change as new competitors, new channels or new consumer demands emerge. In this note we analyze trends in distribution channels, issues of channel design, and channel management.Starting at €8.20
-
-
Grupo Caviro. The value of Grapes
Reina Paniagua, R.; Garrido Martinez, ECase IIST-DGI-368-E-ELeadership and People ManagementCaviro was the largest wine cooperative company in Italy. Since its inception, they not only produced wine, but also managed many of the by-products of the fruit, generating value until the end. Caviro had developed a unique circular economy model with almost complete recovery of supply chain waste. This comprehensive management of organic waste from harvesting and winemaking was a perfect complement to wine production. Not only in environmental ...Starting at €8.20
-
"Coaching" at Banco Ganadero-BBVA (A)
Pin Arboledas, José Ramón; Cardona Soriano, Pablo; Susaeta Erburu, Lourdes; Serrano, GermánCase DPO-143-ELeadership and People ManagementMerged and revised version of cases DPO-34-E and DPO-35-E Coaching at Banco Azucarero de Cali (BAC) (A and B). DPO-34 This case presents two complementary themes: the management by competencies interview and management coaching. The case is set in a bank. In case (A) the area director undergoes his first 180º evaluation, and has to make a self-assessment. His results and the pasive role of his own coach are discussed. DPO-35 In Case (B), the ar...Starting at €8.20
-
Luis Arrese (C): Holidays
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCase DPO-803-ELeadership and People ManagementSome stories are recounted about the impact of Luis' professional career on his family. This case replaces the DPO-65-E Fernando Ruiz (C): Family Issues from the same authors.Starting at €5.74
-
DJ World Conference
de Santiago, RafaelCase AD-368-EDecision Analysis, Information Technologies, Service and Operations ManagementTokyo Music School (TOMS) has prepared some of the best disc jockeys (DJs) in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with a selection of world-renowned DJs. The long-term vision was to make this event grow into a global DJ convention. A number of world-famous DJs had been invited to discuss and share their personal experiences regarding what it ta...Starting at €8.20
-
José Bové (A)
Rodríguez Porras, José MaríaCase FH-368-ELeadership and People ManagementThe new manager of a banking office faces the problem of a salesman with serious performance and motivation problems. The bank's general management rejects the possibility of redundancy. The case finishes with the questions that the manager poses himself.Starting at €8.20
-
Where Does the Balance Lie (D)
Ribera, AlbertoCase DPO-285-ELeadership and People ManagementThis is the continuation of the story told in parts (A), (B) and (C) of the case (DPO-178-E, 179-E y 180-E). It presents a new dilemma in the professional life of the protagonist, tied in with the balance between work and family life, which forces him to reevaluate his priorities.Starting at €5.74
-
Luis Arrese (D): A Few Weeks Later
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCase DPO-804-ELeadership and People ManagementThe long-awaited promotion doesn?t arrive. Luis receives the request to perform a 360º evaluation to identify what precisely about his people-management skills is making his immediate boss reluctant to promote him to the top role. This case replaces the DPO-74-E Fernando Ruiz (D): A Few Weeks Later from the same authors.Starting at €5.74