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Don't Begin Your Business Plan Project Without Addressing These Issues!
Johnson, RobTechnical Note EN-8-EEntrepreneurshipThe note discusses important management team issues that should be sorted out when starting a new venture.Starting at €8.20
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IESE Insight. Issue 8. First Quarter 2011
IESE InsightMagazine REV-8-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyRobert G. Eccles and Kyle Armbrester of Harvard Business School suggest ways that firms can use cloud computing to report their social and environmental performance alongside their financial one. Ricardo G. Barcelona proposes a new way to segment "green" consumers based on research he conducted during stints at IESE, Cranfield School of Management and the University of Asia and the Pacific. His findings flesh out previous market research aimed ...Starting at €22.00
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8 Spruce Street
Segel, Arthur I; Chavez, Zuriel; Agrawal, Sarika; Min, WarrenCase HBS-213134-EFinanceTo maximize their effectiveness, color cases should be printed in color.Starting at €8.20
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Playing to Win: 8. Shorten Your Odds
Lafley, A.G.; Martin, RogerBook Chapter HBS-7120BC-EStrategyPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Starting at €8.20
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8 Spruce Street, Teaching Note
Segel, Arthur ITeaching Note HBS-214051-EFinanceTeaching Note for 213134.Starting at €0.00
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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCase HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Starting at €8.20
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Managing Global Innovation 8. Globally Integrated Innovation
Doz, Yves L.; Wilson, KeeleyBook Chapter HBS-9832BC-ELeadership and People ManagementManaging Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing t...Starting at €8.20
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Strategy Execution Module 8: Linking Performance to Markets
Simons, Robert L.Case HBS-117108-EStrategyThis module reading shows how to link profit plans and other performance measurement systems to both internal and external markets. Starting with the transfer of goods and services within a firm, the module discusses the different methods of designing traStarting at €8.20
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El Coyote Mexican Cafe in the Wake of Proposition 8
Brian Richter; Anisha GeorgeCase IVEY-9B12M052-ELeadership and People Management, StrategyThe El Coyote Mexican Café, more commonly known as El Coyote, is a family-owned restaurant located in Los Angeles, California. The restaurant faced criticism from pro-gay rights activists after the manager (the daughter of the owner) made a personal donation to support California Ballot Proposition 8, which activists associated with the restaurant rather than the individual. The case transpires over an eight-day period from November 4, 2008, whic...Starting at €8.20
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Tilt, 8. Knowing Who Your Competitors Are
Dawar, NirajBook Chapter HBS-0011BC-EMarketingTilt: Shifting Your Strategy from Products to Customers is an 11-chapter book published in 2013 by Harvard Business Review Press and written by Niraj Dawar, professor of marketing at the Ivey School of Business. The author presents his theory on how sustainable competitive advantage depends today on a company's ability to tilt, or shift, its business model from product innovation to value innovation. He explains that, unlike the traditional focus...Starting at €8.20