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Harnessing the Crowd in the Age of the Machine
IESE InsightArticle ENT-3672-EInformation Technologies, Innovation and ChangeOf the three main trends shaping the business world -- machine, platform, crowd -- MIT research scientist Andrew McAfee believes the crowd is the way to leverage human knowledge, expertise and enthusiasm for innovation. In this interview, he unpacks six core principles for harnessing the crowd to develop something significant. Vitally, though mediated by technology, crowd-based co-creation still relies on the best human abilities -- an important ...Starting at €8.20
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World Wildlife Fund and The Coca-Cola Company: A Global Partnership for Freshwater Conservation - Teaching Note
Brownlee, E. Richard IITeaching Note DARDEN-ENT-0204TN-EEntrepreneurshipTeaching note for product ENT-0204Starting at €0.00
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iThrive Games: Championing Responsible Innovation and Social Entrepreneurship in Games - Teaching Note
Mulloth, Bala; Rivers, Susan E.Teaching Note DARDEN-ENT-0223TN-EEntrepreneurshipTeaching note for product ENT-0223Starting at €0.00
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCase IVEY-9B14M027-EStrategyHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Starting at €8.20
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SecureWorks - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0140TN-EEntrepreneurshipTeaching note for product ENT-0140Starting at €0.00
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Students Helping Honduras - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0105TN-EEntrepreneurshipTeaching note for product ENT-0105Starting at €0.00
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RelayFoods.com: Media Mix - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0177TN-EEntrepreneurshipTeaching note for product ENT-0177Starting at €0.00
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3 Fellers Bakery - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0137TN-EEntrepreneurshipTeaching note for product ENT-0137Starting at €0.00
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Demandforce: Pursuing Entrepreneurial Dreams - Teaching Note
Freeland, James R.; Hess, Edward D.Teaching Note DARDEN-ENT-0198TN-EEntrepreneurshipTeaching note for product ENT-0198Starting at €0.00