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Coaching in the Development of Professional Competences (Portuguese Version, Brazil)
Cardona Soriano, PabloTechnical Note FHN-345-PBLeadership and People ManagementProfessional competences are difficult habits to develop without the effective help of a coach. The coach provides useful information, opportune examples, and adequate training for the development of each specific competence. Furthermore, and above all, the coach stimulates and maintains the learning attitude of the coachee (the will to learn and choose according to his rational motivation) by means of strengthening his self-esteem and developing...Starting at €8.20
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Brands and Brand Communication (Portuguese Version, Brazil)
Pratt K.; Oliver Conti, XavierTechnical Note MN-344-PBMarketingWhat is a brand -describing and defining brands. Developing brands and understanding brand-customer relationships. Understanding customer choice from the perspective of brand personalities.Starting at €8.20
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The Brand: Form, Content, and Management (Portuguese Version, Brazil)
de Toro Martín, Juan Manuel; Pérez Castro, CarlosTechnical Note MN-347-PBMarketingIt is about giving a definition of the brand asset that has become one of the main assets of any company today. The components that add value to said asset are also defined, such as the name, symbol, slogan, colors, packaging, people and characters, songs, etc.Starting at €8.20
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Duties of the Sales Manager (Portuguese Version, Brazil)
Font Pascual, VicenteTechnical Note MN-168-PBMarketingDescription of the main functions of the sales manager.Starting at €8.20
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Thoughts on Selling to Large Customers (Portuguese Version, Brazil)
Vila, VictorianoTechnical Note MN-367-PBMarketingIn recent decades, the area considered most important by companies has changed. When making comparisons, criteria have varied when assessing the importance of production, finance, marketing and R&D, among others. Now everyone acknowledges that a company's most important asset is its customers. Ideas such as "A company's value depends on the value of its customers" and "A company is as good or bad as its customers perceive it to be" are no longer ...Starting at €8.20