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Strategies to Reach the Changing Consumer (Portuguese Version)
Villanueva, Julian; Ferrándiz, Luis; Gallo, Iñigo; Townsend, Claudia; Skiera, Bernd; Ringel, Daniel M.Dossier DOS-32-PBInformation Technologies, Marketing, StrategyTech is changing how we do business. Break out of your bubble and learn to manage better in a digital age.Starting at €15.00
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Healy Hudson: e-Sourcing Solutions (Portuguese Version, Brazil)
Sachon, MarcCase P-1019-PBInformation Technologies, Service and Operations ManagementBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Starting at €8.20
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Laboratorios Dermolán (Portuguese Version, Brazil)
Palencia, Luis; Grandes, Mª JesúsExercise CE-25-PBAccounting and ControlIn 2011, Laboratorios Dermolán was a company that researched, developed and manufactured medicines to treat skin pathologies. It had been founded in Barcelona in 1970. Until 2008, it had also been involved in selling the products, with as many as 32 sales agents. Reduced margins due to increasing pressure on public health care spending and the limited competitiveness of some of its products led the company to begin recording losses in 2005.Starting at €8.20
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Profit and Cash Flow (Portuguese Version, Brazil)
Fernández, PabloTechnical Note FN-347-PBFinanceThis note is about the difference between profit and cash flow.It provides the two most commonly used definitions of cash flow: free cash flow and available cash flow for shares. It also includes an example of a company with positive and increasing profit but increasingly negative free cash flow.Starting at €8.20
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Brazil)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PBMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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Amazon 2018: Business Strategy and Financial Strategy (Portuguese Version, Brazil)
Martínez Abascal, Eduardo; Eufinger, Christian; Simões, Oscar R.Case F-945-PBFinance, StrategyDescription of Amazon's business and financial situation based on Amazon's 2017 annual report. Comparatives with competitors. Analysis of Amazon's business and financial strategy.Starting at €8.20
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The Matrix Organization: Basic Aspects, Problems, Competencies, and Tools (Portuguese Version, Brazil)
Lavezzolo, Sebastián E.; Rodríguez-Lluesma, CarlosTechnical Note DPON-122-PBLeadership and People Management, StrategyThe matrix structure is envisioned as a way to overcome the limitations of functional and divisional organizational models, making the best use of each of them while also avoiding their main flaws. We identify a matrix organization fundamentally by recognizing two or more dimensions, implementing a dual reporting system with responsibilities assigned to functional and production departments, pertaining to customers or markets, where matrix manag...Starting at €8.20
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Eurostar and the Channel Tunnel Incident (A) (Portuguese Version, Brazil)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCase M-1251-PBMarketing, Service and Operations ManagementThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Starting at €8.20
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Relevant Costs for Decision Making (III): Product Decisions at Capacity (Portuguese Version, Brazil)
Rosanas Martí, Josep MariaTechnical Note CN-144-PBAccounting and ControlThis is the third of a three-note series (CN-155-E, CN-143-E and CN-144-E). This note introduces decision rules for situations where the company is working near capacity. The basic rule of contribution per unit of capacity is stated and applied to a variety of situations.Starting at €8.20
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Relevant Costs for Decision Making (II): Product Decisions at Under Capacity (Portuguese Version, Brazil)
Rosanas Martí, Josep MariaTechnical Note CN-143-PBAccounting and ControlThis is the second of a three-note series (CN-155-E, CN-143-E and CN-144-E). This note deals with the use of cost accounting data for decision making purposes. After classifying business decisions between investment and operating decisions, and the latter between pricing and production decisions, the note studies production decisions in situations where the firm is working below production capacity. The special order problem, dropping and adding ...Starting at €8.20