This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Measuring Uncertainties: Probability Functions (Chinese Version)
Ariño, Miguel AngelTechnical Note ADN-258-ZHDecision Analysis, EconomicsIn this note we present probability functions as a tool to measure uncertainties. Discrete and continuous probabilities are introduced as well as the distinction between probability functions and cumulative probabilities. The mean and standard deviation of a probability are also presented.Starting at €8.20
-
Capacity Management in Operations Systems (Chinese Version)
Lago, Alejandro; Moscoso, Philip; Sachon, MarcTechnical Note PN-464-ZHService and Operations ManagementThis technical note discusses how to analyze and manage the capacity of an operations system. The main reason for analyzing capacity is to find the answer to this question: what is the maximum amount of money an operations system can generate (via products or services)? The note presents a general methodology for capacity analysis, illustrated with a variety of examples, which present typical real-life complexities such as batch production, non-s...Starting at €8.20
-
Content Marketing: What It Is and How to Do It Well (Chinese Version)
Gallo, Iñigo; Segarra, Javi; Jiang Wang, ÁngelaTechnical Note MN-407-ZHMarketingContent marketing has garnered a lot of attention in a very short period of time. More and more B2C and B2B companies are jumping into content marketing and claiming it works for them. However, this also means there is a content overload: it is increasingly harder for any given company to be noticed and generate impact. In this technical note, the authors provide insights on why content marketing is so attractive for marketers, and how your compa...Starting at €8.20
-
Carsharing in Barcelona: Avancar (Chinese Version)
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCase P-1088-ZHService and Operations ManagementAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Starting at €8.20