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GLOVO: Q-commerce, the evolution of E-commerce (French version)
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-219-F-FRService and Operations ManagementEn juin 2021, Glovo, la société de livraison espagnole par excellence, venait de lever 450 M d'euros de financement et frôlait les 2 000 M de valorisation, en 5 ans de vie. Cependant, le chemin parcouru n'avait pas été facile pour une entreprise qui versionnait le concept traditionnel de “coursier ” en y incorporant la technologie. Son business model avait changé plusieurs fois pour rivaliser sur un marché dominé par des géants et trouver sa plac...Starting at €8.20
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Samia Mazari: Building a Personal Brand (French Version)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1388-FRKnowledge and Communication, Leadership and People Management, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Starting at €8.20
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MAAVI, KIMITEC making a vision
González-Toruño Conejo, M.; Garrido Illescas, M.Case IIST-DGI-366-F-FREntrepreneurshipKIMITEC (2007) est une multinationale biotechnologique née avec le défi de changer la façon dont les aliments sont produits. Son objectif : éliminer la chimie de synthèse de l'alimentation en proposant des solutions alternatives naturelles, innovantes et tout aussi efficaces, sans entraîner de surcoût pour le producteur. Son activité principale en 2022 était l'agriculture, mais en l'élargissant pour desservir l'ensemble de la chaîne alimentaire :...Starting at €8.20
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Equitel: The Battle for Mobile Money in Kenya (French Version)
Mazzacani, Giovanni Maria; Lago, AlejandroCase P-1153-FRFinance, StrategyThe case describes the competitive situation in the telecom and mobile money industry in Kenya after 2014. It also presents the strategic options for Equity Bank, the largest retail bank in Kenya, to enter the market as a mobile virtual network operator (MVNO) and challenge the dominant position of Safaricom, the homegrown dominant operator. The entrance of Equity Bank (considered "another 500-pound gorilla") could mean a newly competitive landsc...Starting at €8.20
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Using Hypothesis-Driven Thinking in Strategy Consulting (French version)
Liedtka, Jeanne M.Technical Note DARDEN-BP-0565-FRCorporate GovernanceThis is a French translation of the March 20, 2006 version of UVA-BP-0486. This technical note describes the process of hypothesis-driven thinking, using examples from strategy consulting, medicine, and architecture. Associated with the scientific method, hypothesis-driven thinking focuses on the creative generation of alternative hypotheses and on their subsequent validation or refutation through the use of data. Hypothesis generation asks the c...Starting at €8.20
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Baby Dolls. Move to China (French Version)
Martínez Abascal, Eduardo; Aguirreamalloa Arizaga, Javier; Rosique M.Case F-870-FRFinanceA doll manufacturer, with strong seasonal sales concentrated between October and December, is considering moving its production to China. The consequences of this decision for the P&L account and balance sheets, as well as for the rest of the organization - sales, strategy, production, finance, staff, etc. - need to be analyzed.Starting at €8.20