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Whole of Enterprise: An Atomic E-Business Model
Weill, Peter; Vitale, Michael R.Book Chapter HBS-4949BC-EInformation TechnologiesThe use of multiple business models across an organization can create confusion among customers, who may be required to navigate not just different computer systems, but also different ways of doing business. This chapter describes the benefits of adopting an integrated whole-of-enterprise e-business model. This chapter is excerpted from "Place to Space: Migrating to eBusiness Models."Starting at €8.20
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Competition: The Right Mind-Set--Michael Porter: Why Being Unique Is Better Than Being the Best
Magretta, JoanBook Chapter HBS-8888BC-EStrategy explains how an organization, faced with competition, will achieve superior performance. But what exactly is competition? How does it work, and what do managers need to understand about the nature of competitive success? In this chapter, Porter's longtime editor and colleague Joan Magretta lays out the basics of his classic thinking on the topic, beginning with the right mind-set. The chapter explains why you must stop thinking of compet...Starting at €8.20
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Dare to Be Different: Beyond Benchmarking
Pfeffer, JeffreyBook Chapter HBS-2555BC-EThis chapter suggests that great companies, and the most successful, are those that are able to see the inherent value in a business model that breaks the mold in their industry and have the courage to act on their insights about how to do things differently.Starting at €8.20
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Being the Boss, with a New Preface: The 3 Imperatives for Becoming a Great Leader, 9. Be Clear About How Your Team Works
Hill, Linda A.; Lineback, KentBook Chapter HBS-1101BC-EAre you the boss you need to be? You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from your subordinates, from those above you, and from your peers and customers. You're not alone. As Harvard Business SStarting at €8.20
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Can Government Combat Obesity Without Becoming a "Nanny State": Personal Freedom and Personal Well-Being Don't Have to Be Mutually Exclusive
Ubel, Peter A.Book Chapter HBS-3947BC-EPolitical extremists of all persuasions are often paranoid about the slippery slope, worrying that any tiny concessions they make will lead to complete absolution of their position. Free market enthusiasts would rather have a fat and free citizenry, for instance, than consider perceived interventions into personal liberties, even if those interventions are made on behalf of the health of the general public. In this chapter, behavioral scientist a...Starting at €8.20
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The HBR Guide to Better Business Writing: 8. Be Relentlessly Clear
Garner, Bryan A.Book Chapter HBS-7744BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. In Chapter 8, Be Relentlessly Clear (6 pages), t...Starting at €8.20
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Balancing Liberty and the Pursuit of Well-Being: What Can Be Done about the Free Market's Tendency to Exploit Human Weakness
Ubel, Peter A.Book Chapter HBS-3946BC-EKnowledge and CommunicationAccording to behavioral scientist and physician Peter Ubel, we humans are not as rational as some libertarians would have us believe, and, therefore, the free market often puts us in a position to harm ourselves. To make matters worse, the free market oftStarting at €8.20
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Kinder, Gentler Paternalism: Why Restricting Consumers' Choices Can Be Good for Them
Ubel, Peter A.Book Chapter HBS-3939BC-EIs it ever appropriate to restrict people's liberties to protect them from their own bad decisions? One of the advantages of the nineteenth-century economic view of human nature is that it leads to straightforward answers to these kinds of questions. To almost any policy problem, the believer in rationality replies: leave it up to the market. But unfortunately, the freedom of personal choice has proven not to be the cure-all that its proponents c...Starting at €8.20
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Marketing and the Science of Persuasion: Does Advertising Promote People's Well-Being
Ubel, Peter A.Book Chapter HBS-3945BC-EWe live in a capitalist society that is increasingly bombarding us with advertising. We exist in a world where many of the best psychology and neuroscience graduates are being hired by marketing firms or marketing departments within large corporations. These marketers are becoming increasingly sophisticated at targeting and persuading consumers. Many experts believe that advertising and marketing serve the interests of the general public, providi...Starting at €8.20
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Courage to Rise Above: Don't Be Afraid to Stand Out
Pfeffer, JeffreyBook Chapter HBS-2541BC-EThis chapter offers some effective strategies for advancing your career and getting into a position of power.Starting at €8.20