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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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Editorial Pirineos (A)
Soley, JorgeCase F-631-EFinanceThis case analyzes the companys different sources of short-term bank financing: discounts, credit lines and loans, and examines the use of suppliers as a source of financing as an alternative to bank financing. It additionally analyzes the advantages of centralizing treasury operations, and the use of e-banking (home-banking) as an instrument for improving treasury management. Finally, it gives an example of a bank-company balance sheet in ord...Starting at €8.20
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Case HBS-804S07Service and Operations ManagementProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Starting at €8.20
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCase IVEY-9B14M027-EStrategyHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Starting at €8.20
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Julio Pardo (C). Memorias de un expatriado
Pin Arboledas, José Ramón; Suárez Ruz, Esperanza; Meléndez, Tomás JoséCase FH-631Leadership and People ManagementJulio Pardo decide volver a trabajar a españa. Para ello comienza a establecer contactos, de cara a encontrar un nuevo trabajo acorde a sus características, a través de Head hunters, asociación de antiguos alumnos del IESE y profesores, etc. Se entera de una oferta de trabajo que coincide con su perfil en Leche Pascual...Starting at €5.74
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Editorial Pirineos (A)
Soley, JorgeCase F-631FinanceSe analizan las distintas fuentes de financiación bancarias a corto plazo que tiene la empresa: descuento, línea de crédito, prestamo. Se analiza la fuente de financiación de proveedores como alternativa a la financiación bancaria. Adicionalmente, se analizan las ventajas de la centralización de la tesorería y la utilización de la banca electrónica (home-banking) como instrumento para mejorar la gestión de tesorería. Finalmente, se muestra un eje...Starting at €8.20
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCase IVEY-9B18A019-EMarketing, StrategyZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Starting at €8.20
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCase IVEY-9B15A054-EMarketing, StrategyThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Starting at €8.20
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Grupo de Empresas Fortuny (E)
Álvarez, E.; Tàpies, JosepCase F-606FinanceExplica cómo acabaron los acontecimientos que se describen en los casos (A), (B) y (C).Starting at €5.74
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCase IVEY-9B15M127-EEntrepreneurship, StrategyIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Starting at €8.20