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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelTeaching Note HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Starting at €0.00
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryTeaching Note DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Starting at €0.00
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M&M Pizza - Teaching Note
Schill, Michael J.Teaching Note DARDEN-F-1691TN-EFinanceTeaching note for product F-1691Starting at €0.00
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GLOVO: Q-commerce, the evolution of E-commerce. Teaching Note
Audicana Arcas, J.; Martínez Jiménez, M.Teaching Note IIST-PITN-219-E-EService and Operations ManagementIn June 2021, Glovo, the Spanish delivery company par excellence, had just raised 450 M euros in financing and was close to 2,000 M in valuation, five years after its foundation. However, the path had not been easy for a company that was versioning the traditional concept of “errand boy” by incorporating technology. Its business model had changed several times to compete in a market dominated by giants and find its place in the world. Its latest ...Starting at €0.00
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GLOVO: Q-commerce, la evolución del E-commerce. Nota del profesor
Audicana Arcas, J.; Martínez Jiménez, M.Teaching Note IIST-PITN-219Service and Operations ManagementEn junio de 2021, Glovo, la empresa española de delivery por excelencia, acababa de levantar 450 M de euros de financiación y rozaba los 2.000 M de valoración, en 5 años de vida. Sin embargo, el camino no había sido fácil para una empresa que versionaba el tradicional concepto de “recadero” incorporando tecnología. Su modelo de negocio había cambiado varias veces para competir en un mercado dominado por gigantes y encontrar su hueco en el mundo. ...Starting at €0.00
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List Testing Exercise: Economic Selection - Teaching Note
Pfeifer, Phillip E.Teaching Note DARDEN-M-0870TN-EMarketingTeaching note for product M-0870Starting at €0.00
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Sullair: Redefining Its Channel of Distribution - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0772TN-EMarketingTeaching note for product M-0772Starting at €0.00
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PFG Bank: Credit Card Exercise - Teaching Note
Pfeifer, Phillip E.Teaching Note DARDEN-M-0878TN-EMarketingTeaching note for product M-0878Starting at €0.00
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Fiat and Chrysler: Gaining on Global Automakers? - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0780TN-EMarketingTeaching note for product M-0780Starting at €0.00