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Pipelines, Platforms, and the New Rules of Strategy
Van Alstyne, Marshall W.; Parker, Geoffrey; Choudary, Sangeet PaulArticle HBS-R1604C-EStrategyFor decades, the five-forces model of competition has dominated the thinking about strategy. But it describes competition among traditional "pipeline" businesses, which succeed by optimizing the activities in their value chains--most of which they own or control. "Platform" businesses that bring together consumers and producers, as Uber, Alibaba, and Airbnb do, require a different approach to strategy. The critical asset of a platform is external...Starting at €8.20
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The Ultimate Marketing Machine
Arons, Marc de Swaan; van den Driest, Frank; Weed, KeithArticle HBS-R1407C-EMarketingThough social and digital media are rapidly transforming marketing and new tools emerge daily, in most firms the organization of the function hasn't changed in 40 years. How should marketers revamp their strategies, structures, and capabilities to meet the new realities? To find out, the consultancy EffectiveBrands and its partners conducted a study involving 10,000 marketers from 92 countries, which examined what separated high-performing mark...Starting at €8.20
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Pipelines, Platforms, and the New Rules of Strategy (Spanish version)
Van Alstyne, Marshall W.; Parker, Geoffrey; Choudary, Sangeet PaulArticle HBS-R1604CStrategyFor decades, the five-forces model of competition has dominated the thinking about strategy. But it describes competition among traditional "pipeline" businesses, which succeed by optimizing the activities in their value chains--most of which they own or control. "Platform" businesses that bring together consumers and producers, as Uber, Alibaba, and Airbnb do, require a different approach to strategy. The critical asset of a platform is external...Starting at €8.20