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Harnessing the Crowd in the Age of the Machine
IESE InsightArticle ENT-3672-EInformation Technologies, Innovation and ChangeOf the three main trends shaping the business world -- machine, platform, crowd -- MIT research scientist Andrew McAfee believes the crowd is the way to leverage human knowledge, expertise and enthusiasm for innovation. In this interview, he unpacks six core principles for harnessing the crowd to develop something significant. Vitally, though mediated by technology, crowd-based co-creation still relies on the best human abilities -- an important ...Starting at €8.20
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El potencial de la multitud en la era de las máquinas
IESE InsightArticle ENT-3672Information Technologies, Innovation and ChangeDe las tres principales tendencias que están cambiando el mundo empresarial -máquinas, plataformas y multitud-, Andrew McAfee cree que esta última permitirá apalancar el conocimiento, la pericia y el entusiasmo del ser humano en aras de la innovación. En esta entrevista, el investigador del MIT desvela seis principios fundamentales para conseguir gestas importantes aprovechando la multitud. Aunque mediada por la tecnología, la cocreación basada e...Starting at €8.20
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E-Mail: Not Dead, Evolving
Gill, BarryArticle HBS-F1306Z-EInformation TechnologiesE-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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To Reduce E-mail, Start at the Top
Brown, Chris; Killick, Andrew; Renaud, KarenArticle HBS-F1309B-ELeadership and People ManagementHow one company successfully dealt with the e-mail glut: After executives underwent training to reduce the number of e-mail messages they sent, the output of other employees fell, too--even though they received no training or feedback. The result was a 7% gain in productivity.Starting at €8.20
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In E-Commerce, More Is More
Eisingerich, Andreas B.; Kretschmer, TobiasArticle HBS-F0803B-EMarketingMost managers believe that filling their websites with a broad array of information diverts attention from their company's core offerings. A new global study, however, has revealed just the opposite: that such information increases customer engagement. The research also shows that exploiting consumers' desire for engagement is the strongest predictor of superior shareholder value for e-commerce companies.Starting at €8.20
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Are You Ready for E-tailing 2.0? (Spanish version)
Hemp, PaulArticle HBS-F0610FMarketingE-commerce is shifting--from making purchases online to going shopping online, a social experience in which people interact in a 3-D Web space.Starting at €8.20
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Rakuten's CEO on Humanizing E-Commerce
Mikitani, HiroshiArticle HBS-R1311A-ERakuten is Japan's version of Amazon, but it offers a very different shopping experience. The goal of its founder in 1997 was to allow small and midsize merchants to set up shop on the internet very easily and to provide the kind of hospitality and customer service that even chain restaurants offer in Japan. Mikitani didn't want an internet superstore; he wanted something more like a bazaar, where shop owners would curate the merchandise and inte...Starting at €8.20
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Sense and Reliability: A Conversation with Celebrated Psychologist Karl E. Weick (Spanish version)
Weick, Karl E.; Coutu, Diane L.Article HBS-R0304FLeadership and People ManagementMost of us see the organizations we operate in--our schools or companies, for instance--as monolithic and predictable, subjecting us to deadening routines and demanding from us dehumanizing conformity. But companies are more unpredictable and more alive than we imagine, according to Karl Weick, a psychology professor at the University of Michigan and an expert on organizational behavior. Weick says executives can learn a lot about managing the un...Starting at €8.20
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Souq.com's CEO on Building an E-Commerce Powerhouse in the Middle East
Mouchawar, RonaldoArticle HBS-R1705A-EEntrepreneurshipIn 2005, when Souq.com was founded, the Middle East had tremendous potential for e-commerce: Its total population was more than 350 million, half of whom were younger than 25. But the region was highly fragmented in terms of laws and customs, logistics, and payment infrastructure. Mouchawar tells how Souq grew from auction website to B2C-only business by enabling alternative payment methods and managing delivery in a region where basic logistics ...Starting at €8.20
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Finding Service Gaps in the Age of e-Commerce
Parasuraman, A.Article ART-2384-EInformation Technologies, Service and Operations ManagementThirty years after developing the well-known SERVQUAL scale, the author revisits the original framework in light of the growing role of technology in service delivery. As more and more people turn to the Internet to purchase goods and services, he and his colleagues have recognized the need to adapt the SERVQUAL framework to the realities of the online experience; specifically, to measure the extent to which a website facilitates efficient and ef...Starting at €8.20