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Adding Value Through Offshoring
Ricart Costa, Joan Enric; Agnese, PabloArticle ART-2013-EStrategyFor decades, offshoring involved little more than moving call centers to countries with lower labor costs. But things have changed. Today's new generation of offshoring increasingly features value-added services, such as highly complex software projects or specific R&D functions. These changes are forcing companies to rethink their internationalization strategies in order to incorporate more of these kinds of value-added offshoring processes. In ...Starting at €8.20
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ROQ.AD and the Ad-Tech Industry
Christopher Williams; Umair ShafiqueCase IVEY-9B16M069-EEntrepreneurship, StrategyBy August 2015, Berlin-based advertising technology venture Roq.ad had grown from a chance encounter between its two co-founders to become a revenue generating operation with 18 full-time employees in Germany and Poland -- in just 10 months. Their goal was to develop new cross-device, user-recognition technology that would enable advertisers to accurately target consumers across a range of devices such as personal computers and peripheral devices...Starting at €8.20
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The New Science of Viral Ads
Teixeira, Thales S.Article HBS-F1203A-EMarketingAs commercials migrate from television to the Internet, marketers need to use different techniques to keep viewers watching--and to encourage them to send the ad to others. Harvard Business School's Thales Teixeira utilizes infrared eye tracking and facial-emotion-detection software to understand how people respond to online ads, and he offers five techniques to increase the odds an online ad will go viral.Starting at €8.20
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The AS/AD Model
Pastor, AlfredoTechnical Note ECONN-243-EEconomicsThe Aggregate Supply-Aggregate Demand model (AS/AD for short) is designed for analyzing the short-run behavior of a closed economy. The main feature of such an economy is the following cycle: output Y oscillates around its potential or full-employment level Y*. If Y is more than Y*, higher inflation is the result; if Y is less than Y*, unemployment is unnecessarily high. Stabilization policies ¿ monetary and fiscal ¿ aim at keeping Y as close as ...Starting at €8.20
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Grupo Caviro. El valor de la uva
Reina Paniagua, R.; Garrido Martinez, E.Case IIST-DGI-368Innovation and ChangeCaviro era la empresa cooperativa vitivinícola más grande de Italia. Desde sus inicios no solo producían vino, sino que gestionaban muchos de los subproductos del fruto generando valor hasta el final. Caviro había desarrollado un modelo único de economía circular con una recuperación casi completa de los residuos de la cadena de suministro. Esa gestión integral de los residuos orgánicos provenientes de la cosecha y de la elaboración del vino era ...Starting at €8.20
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Ad Classification at Right Media
Edelman, BenjaminCase HBS-909032-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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Keys to FIND Goodness - Adding value. Verbideas - Teaching Note
Fite, Rosa; Mehta, KandarpTeaching Note ET-43-EThis trainer's note contains the concepts and presentation outlines of the Verbideas principle of finding goodness, adding value, to the participants. Verbideas is an active collaborative creativity training model to help companies turn creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and making beauty (operations). It consists of three movements: energising, integrating and collabo...Starting at €0.00
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Ad Classification at Right Media, Slide Supplement (Widescreen)
Edelman, BenjaminCase HBS-914054-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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Grupo Caviro. The value of Grapes
Reina Paniagua, R.; Garrido Martinez, ECase IIST-DGI-368-E-ELeadership and People ManagementCaviro was the largest wine cooperative company in Italy. Since its inception, they not only produced wine, but also managed many of the by-products of the fruit, generating value until the end. Caviro had developed a unique circular economy model with almost complete recovery of supply chain waste. This comprehensive management of organic waste from harvesting and winemaking was a perfect complement to wine production. Not only in environmental ...Starting at €8.20
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For Mobile Devices, Think Apps, Not Ads
Gupta, SunilArticle HBS-R1303D-EMarketingMany companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one of the following: 1) Add convenience. Banking apps, for example, let people pay their bills online, and airline apps...Starting at €8.20