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Decisiones subjetivas, percepción y tiempo
Baucells Alibés, Manel; García-Castro, RobertoTechnical Note ADN-288Decision Analysis, EconomicsDesde hace poco, la manera en que la gente suele enfocar las decisiones relativas al tiempo se ha convertido en un tema de investigación importante tanto para los economistas como para los psicólogos. Esta nota ofrece un resumen de algunos de los resultados más destacados, que pueden ayudar a comprender el comportamiento de los consumidores y, también, en la vida diaria, ayudarnos a tomar mejores decisiones. Esta nota está basada en la nota "Tiem...Starting at €8.20
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El valor de la información
Lewis A.; Heukamp, FranzTechnical Note ADN-272Knowledge and CommunicationLa presente nota técnica constituye una breve explicación del valor de la información perfecta e imperfecta a la hora de tomar decisiones arriesgadas.Starting at €8.20
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Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284MarketingCon la evolución de la investigación de marketing se dispone actualmente de técnicas que permiten evaluar con exactitud las preferencias de los consumidores y sus compensaciones entre los distintos atributos de los productos. Dichas técnicas permiten asimismo simular resultados significativos, desde el punto de vista de la gestión, tales como el aumento y disminución de la cuota de mercado, del volumen de ventas y de los beneficios brutos. Esta e...Starting at €8.20
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Risk Preferences and the Role of Intuition Under Uncertainty
Baucells Alibés, Manel; Heukamp, FranzTechnical Note ADN-287-EDecision Analysis, EconomicsManagers typically make their decisions under many constraints (time, resources, skills, emotions, and ability to process vast information) that limit their "rationality." Therefore, they frequently rely on intuition when making decisions. This note describes some of the common mistakes of intuitive decision making. Learning about mistakes does not eliminate them but it does allow us to recognize situations in which a particular error is likely ...Starting at €8.20
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New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284-EMarketingNew developments in marketing research now provide the techniques required to accurately and precisely measure consumer preferences and the trade-offs consumers make between various product attributes, and beyond that to simulate managerially meaningful outcomes such as gains/losses in market share, sales volume, and gross profit. These new developments in marketing research represent a sort of second generation methodologies and refinements of t...Starting at €8.20
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Plattern Pharma (B): La decisión
Stein, Guido; Cuadrado de Madariaga, MartaCase DPO-284Decision Analysis, Leadership and People ManagementEl caso B trata de la salida pactada de Marco Andreolla de Plattern Pharma y del asombro de la responsable mundial en la sede central en Fránfort, que contaba con él, según dicen, para una promoción inmediata como director general de un país mediano. Asimismo, se presenta su entrada en otra compañía competidora, que ya le quiso incorporar dos años antes.Starting at €5.74
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCase IVEY-9B18A019-EMarketing, StrategyZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Starting at €8.20
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCase IVEY-9B15A054-EMarketing, StrategyThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Starting at €8.20
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Grupo de Empresas Fortuny (E)
Álvarez, E.; Tàpies, JosepCase F-606FinanceExplica cómo acabaron los acontecimientos que se describen en los casos (A), (B) y (C).Starting at €5.74
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Plattern Pharma (B): The Decision
Stein, Guido; Cuadrado de Madariaga, MartaCase DPO-284-EDecision Analysis, Leadership and People ManagementStarting at €5.74