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Arts & Crafts
Mark B. Vandenbosch; Nick KuzykCase IVEY-9B08A011-EEntrepreneurship, MarketingThe vice-president of marketing at Arts & Crafts was reflecting on the company's extremely successful year in the music business. New artists had been added to the company's roster, experiments with digital releases and marketing campaigns had been successful, and plenty of international licensing opportunities were emerging. In addition, one of the company's artists, Leslie Feist, had received multiple music awards. On the other hand, the music ...Starting at €8.20
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Hotel Arts (A): Pujando por el Hotel Arts y propiedades adyacentes
Faus, JosepCase F-763FinanceUn joven abogado forma un grupo con Deutsche Bank, Patron Capital e inversores privados para participar en la subasta del Hotel Arts y propiedades adyacentes. Después de haber perdido en primera ronda, la situación internacional provoca un vuelco en la subasta, promoviendo la retirada de varios grupos, con lo cual el grupo se enfrenta a una segunda oportunidadStarting at €8.20
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El arte de formar pares de ases
Vollmann, Thomas; Cordon, CarlosArticle ART-1534Service and Operations Management, Strategy"El poder del dos" es un proceso eficaz para convertir las relaciones tradicionales entre proveedores y clientes en colaboraciones óptimas. Para empezar se ha de gestionar los factores que impulsan la relación, no los resultados. En lugar del método de compras clásico, basado en la reducción de costes y la negociación agresiva, funcionaría mejor si las empresas identificaran a sus socios clave -los llamados "pares de ases"- y se centraran después...Starting at €8.20
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El arte y la ciencia de fijar objetivos
Franco-Santos, Mónica; Marcos, Javier; Bourne, MikeArticle ART-1866Leadership and People ManagementLa reciente crisis económica y la quiebra de muchas instituciones financieras dan fe de los peligros de combinar unos objetivos de rendimiento excesivamente ambiciosos con bonus abultados. Los objetivos, en el mejor de los casos, pueden motivar positivamente a los empleados, pero, en el peor, empujarles a comportamientos disfuncionales, con resultados tan nefastos como los que hemos visto. ¿Qué pueden hacer las empresas para acertar con su...Starting at €8.20
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El difícil arte de regular el uso de las redes
Káganer, Evgeny; Vaast, EmmanuelleArticle ART-1967Information Technologies, MarketingLas organizaciones suelen regular el uso de los medios sociales por parte de sus empleados mediante políticas formales. Este artículo se basa en un estudio que analiza las de 40 organizaciones de distintos sectores y países en relación a una amplia variedad de herramientas y usos de los medios sociales. Los autores identifican 18 temas recurrentes, que pueden clasificarse en tres categorías: los que abordan la reducción de riesgos, los que establ...Starting at €8.20
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Art of Designing Markets
Roth, Alvin E.Article HBS-R0710G-EMarketingTraditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by providing both enough time to make choices and a speedy means of registering them. Solutions to these challenges are the province of market design--a blend of game theory and experiment...Starting at €8.20
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The Ullens Center for Contemporary Art
Khaire, Mukti; Dai, Nancy HuaCase HBS-815022-EEntrepreneurshipSince its opening in Beijing in November 2007 as the first non-profit art center in China, UCCA had been operating with the mission to "promote the continued development of the Chinese art scene, foster international exchange, and showcase the latest in art and culture to hundreds of thousands of visitors each year." For the past six years, UCCA had worked with more than 100 artists and designers to present 87 art exhibitions and 1,826 public pro...Starting at €8.20
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Lincoln Center for the Performing Arts: Alternative Futures
Radell, Coleman; Grossman, Allen S.Case HBS-311099-ELeadership and People ManagementRen Levy took over Lincoln Center for the Performing Arts when it was a group of warring constituents and has successfully brought a diverse group of arts organizations together.Starting at €8.20
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The Art and Science of Target Setting
Franco-Santos, Mónica; Marcos, Javier; Bourne, MikeArticle ART-1866-ELeadership and People ManagementThe recent economic crisis and the collapse of many financial institutions stand as living proof of the dangers of overly ambitious targets coupled with fat bonuses. Targets, at their best, can motivate people to succeed; at their worst, they induce employees to engage in dysfunctional behavior, leading to detrimental outcomes like those recently witnessed. How can companies get it right? The authors studied target-setting practices involving sal...Starting at €8.20
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Mithilasmita: Can Traditional Art Be Preserved Through Intellectual Property Protection Only
Ankur Joshi; S.K. TapasviCase IVEY-9B14M135-EEntrepreneurship, StrategyOn a visit to her ancestral village in India, an entrepreneur found that maintaining the sanctity of traditional Madhubani paintings was no longer something that artists considered worthwhile. In the name of contemporary art, the traditional style of this world-famous Indian art was being distorted. However, artists were willing to switch back to traditional techniques of creating art as long as their livelihood needs were met. In late 2010, Mith...Starting at €8.20