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IESE Insight. Número 32. Primer trimestre 2017
IESE InsightMagazine REV-69Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Strategy¿Cómo ha cambiado el "viaje del cliente"? ¿De qué manera podemos adaptarnos a la realidad de hoy? Julián Villanueva y Luis Ferrándiz proponen a las empresas subir la "escalera de la digitalización" para obtener una propuesta de negocio en torno al nuevo consumidor. Mientras, Íñigo Gallo y Claudia Townsend desvelan cuándo es conveniente dirigirse al corazón del cliente. Y Bernd Skiera y Daniel M. Ringe proponen a las empresas aprovechar el big ...Starting at €22.00
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Case HBS-804S07Service and Operations ManagementProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Starting at €8.20
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Plug Power: A Case of Negative Revenue - Teaching note
Koch, AdamTeaching Note DARDEN-C-2460TN-EAccounting and ControlTeaching note for product C-2460Starting at €0.00
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCase IVEY-9B14M027-EStrategyHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Starting at €8.20
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Advanced Laser Clinics (E)
Clawson, James G.; Ryan, ElizabethCase DARDEN-OB-0890-ELeadership and People ManagementHow do you tell one of your direct reports that she stinks? This case explores the dynamics behind having difficult conversations, and giving and receiving feedback. It is designed to illustrate the negative effects that can result after a difficult conversation and ways to reduce the risk of adverse consequences. The case also touches on relationships in the workplace and the correlation they have to the bottom line. In the A case students have ...Starting at €5.74
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Las relaciones laborales en España
Gómez, Sandalio; Calle, Ana de laTechnical Note DPN-32Leadership and People ManagementSe analizan las principales variables que condicionan el marco de relaciones laborales en España. Después de presentar un resumen del entorno económico, político y social español desde la transición, se centra en los siguientes aspectos: 1) Marco de relaciones laborales: representación de los trabajadores, conflictos colectivos y huelga y extinción de los contratos de trabajo. 2)La realidad sindical y empresarial en la que se presentan las distin...Starting at €8.20
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Kristen's Cookies Company Revisitado (C) - Ejercicio
Ribera, Jaume; Rosenmöller, MagdaExercise PE-32Service and Operations ManagementEste ejercicio amplia el caso Kriste's Cookie Company introduciendo un segundo producto. Permite analizar la variación de la capacidad a medida que cambia el product mix entre los dos productos que ahora se producen en la misma planta.Starting at €8.20
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BabySupplies: Entrepreneur-Investor Conflict (A, B and C) - Teaching Note
Ener, HakanTeaching Note ET-32-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EntrepreneurshipThis teaching note provides the instructor with a plan to teach parts A, B, and C of the case study "BabySupplies: Entrepreneur-Investor Conflict" (E-179-E, E-180-E and E-183-E).Starting at €0.00
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Foundations of Coaching
Poelmans, Steven; Larburu A.Technical Note DPON-32-ELeadership and People ManagementCoaching has emerged as a learning and development process aimed at closing the gap between what the company is now and what it wants to be in the future. This technical note describes the different types of coaching, the participants, and the actual coaching process.Starting at €8.20