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Grupo Caviro. El valor de la uva
Reina Paniagua, R.; Garrido Martinez, E.Case IIST-DGI-368Innovation and ChangeCaviro era la empresa cooperativa vitivinícola más grande de Italia. Desde sus inicios no solo producían vino, sino que gestionaban muchos de los subproductos del fruto generando valor hasta el final. Caviro había desarrollado un modelo único de economía circular con una recuperación casi completa de los residuos de la cadena de suministro. Esa gestión integral de los residuos orgánicos provenientes de la cosecha y de la elaboración del vino era ...Starting at €8.20
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Smaart Home Furniture Adding Value by Adding Services - Teaching Note
Vidya Suresh; M SelvalakshmiTeaching Note IVEY-8B19M090-EStrategyTeaching note for product 9B19M090.Starting at €0.00
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The Value of a Satisfied Customer
Ribera, Jaume; Rosenmöller, MagdaTechnical Note PN-368-EService and Operations ManagementKnowing the value of a customer is an important element in managing the service quality of an organization. By value of a customer we understand the net present value of the cash flows generated by this customer. Our experience shows that in those organizations where this value is known the personnel is more sensitive to losing customers and that these organizations launch many more initiatives to retain them, thus increasing the profitability of...Starting at €8.20
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Ad Classification at Right Media, Slide Supplement (Standard)
Edelman, BenjaminCase HBS-911038-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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Summary of FINDING Goodness. Adding Value. Verbideas
Fite, Rosa; Mehta, KandarpTechnical Note EN-30-EEntrepreneurship, Innovation and ChangeVerbideas is a model of active training in collaborative creativity that helps companies convert creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and creating beauty (operations). It consists of three movements: dynamism, integration and collaboration, and focuses on the person who builds value. Verbideas provides original exercises and implementation materials. For the overview and ...Starting at €8.20
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Grupo Caviro. El valor de la uva. Nota del Instructor
Reina Paniagua, R.; Garrido Martinez, E.Teaching Note IIST-DGITN-368Innovation and ChangeCaviro era la empresa cooperativa vitivinícola más grande de Italia. Desde sus inicios no solo producían vino, sino que gestionaban muchos de los subproductos del fruto generando valor hasta el final. Caviro había desarrollado un modelo único de economía circular con una recuperación casi completa de los residuos de la cadena de suministro. Esa gestión integral de los residuos orgánicos provenientes de la cosecha y de la elaboración del vino era ...Starting at €0.00
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SodaStream's CEO on Turning a Banned Super Bowl Ad into Marketing Gold
Birnbaum, DanielArticle HBS-R1401A-EMarketingWhen Birnbaum joined SodaStream, in 2007, it was a sleepy company whose managers liked to boast that they had an 85% share of the "home carbonation business." He and his all-new management team brought enthusiasm and vision--and shortly began talking about a new cola war to grow SodaStream's share of the $260 billion global soda business. The ad they created for the 2013 Super Bowl reached more than 100 million viewers--but in an unexpected twist...Starting at €8.20
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Creative Intuition. Find Goodness, Adding Value. Verbideas
Fite, Rosa; Mehta, KandarpTechnical Note EN-29-EEntrepreneurship, Innovation and ChangeVerbideas is a model of active training in collaborative creativity that helps companies convert creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and creating beauty (operations). It consists of three movements: dynamism, integration and collaboration, and focuses on the person who builds value. Verbideas provides original exercises and implementation materials. For the overview and ...Starting at €8.20
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How to Combat Online Ad Fraud
Edelman, BenjaminArticle HBS-F0912D-EService and Operations ManagementOnline advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators.Starting at €8.20
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DataXu: Selling Ad Tech
Cespedes, Frank V.; Deighton, John; Cox, Lisa; Hull, OliviaCase HBS-817012-EDataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu's large brand and advertising agency clients found the new products interesting, but evidence suggested that ...Starting at €8.20