This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Compact Fluorescent Bulbs: 15 Years Later
Spekman, Robert E.; Farris, Paul W.; Webb, MarjorieCase DARDEN-M-0766-EMarketingCompact fluorescent bulbs (CFLs) lasted five to six times longer-8,000 to 12,000 hours-than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.Starting at €8.20
-
IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00
-
Strategy Execution Module 15: Using the Levers of Control to Implement Strategy
Simons, Robert L.Case HBS-117115-EStrategyThis module reading pulls together key concepts and techniques from the Strategy Execution series into an integrated model - the levers of control. The four levers are: (1) belief systems, (2) boundary systems, (3) diagnostic control systems, and (4) interactive control systems. The module discusses how top managers use the levers of control to inspire commitment to the organization's purpose; stake out the territory for experimentation and compe...Starting at €8.20
-
The Passion of Anger
Armenta Pico, Carlos AlejandroTechnical Note IPADE-CIFE 15 eN 08-EBusiness Ethics and Corporate Social ResponsibilityCharacter energy is a characteristic trait of the persons who exercise managerial action. Being a manager requires to rule, demand, correct and, occasionally, scold. In this note, the passion of anger is studied: its nature, its cause, its effects, its spStarting at €8.20
-
Eurozone at 15: A Monetary Union Without Growth?
Warnock, Francis E.Case DARDEN-GEM-0136-EEconomicsIn 2015, the eurozone had been in and out of recession for seven years and had slipped into deflation. This case presents a brief history of the eurozone and allows students to consider the growth prospects for the union. Is the eurozone damned to a decade of economic contraction? Or is the worst behind it?Starting at €8.20
-
Perennial Issues and New Technologies
Armenta Pico, Carlos Alejandro; Martínez Moreira, Franchi RaúlTechnical Note IPADE-CIFE 15 eN 06-EBusiness Ethics and Corporate Social ResponsibilityThe note contains the analysis of the practical case “Vertigo” in which a manager maintains a permanent connection with his mobile device with negative consequences in different spheres of his life: health, family, professional activity and social relatioStarting at €8.20
-
Become a Better Manager in 15 Minutes a Day
Dowling, Daisy WademanArticle HBS-U0905D-ELeadership and People ManagementAre you feeling overwhelmed by the dual responsibilities of managing your direct reports and completing the work assigned to you as an individual? Here's a quick and practical way to be a terrific manager and coach without sacrificing your own productivitStarting at €8.20
-
The HBR Guide to Better Business Writing: 15. Get Feedback on Your Drafts from Colleagues
Garner, Bryan A.Book Chapter HBS-7766BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 15, Get Feedback on Your Drafts from Col...Starting at €8.20
-
Qué significa ser un buen jefe (A y B) - nota del instructor
Ramus, Tommaso; Vaccaro, AntoninoTeaching Note BET-15Desde su primer día como CEO de Deutsche Telekom (DT), René Obermann sabía que tenía que despedir o "externalizar", expresión más amable utilizada por algunos directivos al menos a 50.000 personas. De hecho, todos los indicadores relevantes reflejaban la necesidad de reducir la enorme cantidad de trabajadores de la compañía. Cuando Obermann fue nombrado CEO de DT en noviembre de 2006, el grupo de telecomunicaciones tenía unos 250.000 empleados ...Starting at €0.00
-
Cronología de The Grand Afroport
Mehta, KandarpExercise NEGE-15Leadership and People Management"The Grand Afroport" es la contextualización intercultural del ejercicio Harborco de la Universidad de Harvard. Este caso se puede utilizar en el contexto de negociaciones multilaterales y multiculturales. En este ejercicio hay seis partes interesadas: (1) The Grand Afroport, (2) el Banco Africano de Desarrollo, (3) la Comisión de la Unión Africana para el Desarrollo de Infraestructuras, (4) el Ministerio de Trabajo de la República de Africania, ...Starting at €8.20