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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCase IVEY-9B15M127-EEntrepreneurship, StrategyIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Starting at €8.20
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Nota sobre distribuciones continuas de probabilidad
Ariño, Miguel AngelTechnical Note ADN-235Decision Analysis, EconomicsSe describe el modo de medir la incertidumbre con una distribución continua de probabilidades. Se explica el modo de construirla y su uso.Starting at €8.20
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Primer día en el trabajo de verano, Un (A)
Chinchilla, NuriaCase FH-252Leadership and People ManagementUn alumno del «master» explica sus impresiones del primer día de su trabajo de verano.Starting at €8.20
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Subastas y pujas
Baucells Alibés, ManelTechnical Note ADN-261Decision Analysis, EconomicsEsta nota presenta y analiza los cuatro tipos principales de subastas: la subasta ascendente (subasta oral o inglesa), la descendiente (subasta holandesa), subasta de primer precio en sobre cerrado y subasta de segundo precio en sobre cerrado. El autor expone las mejores estrategias de puja para cada tipo de subasta bajo diferentes supuestos. La nota incluye un anexo que muestra estrategias para obtener un equilibrio óptimo en subastas de primer ...Starting at €8.20
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCase DARDEN-BP-0524-ECorporate GovernanceThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Starting at €8.20
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La moneda única en Europa (B)
Gual, Jordi; Vermeulen V.Case ASE-252EconomicsEl caso resume los artículos más importantes de la revisión del Tratado de Roma adoptados en las reuniones de la CE en Maastrich, en diciembre de 1991. (Also available in English).Starting at €5.74
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Previsiones de cambios tecnológicos. El método Delphi
Agell, Pere; Ariño, Miguel AngelTechnical Note ADN-249Decision Analysis, EconomicsSe describe el modo de hacer previsiones a medio y largo plazo sobre la tecnología disponible en un futuro, describiéndose principalmente el método Delphi.Starting at €8.20
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCase IVEY-W27257-EKnowledge and Communication, StrategyOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Starting at €8.20
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Binomial Distribution
Ariño, Miguel AngelTechnical Note ADN-244-EDecision Analysis, EconomicsThis note explains the binomial distribution and provides examples of situations that can be modelled with this distribution.Starting at €8.20
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Agro Sevilla e la Tempesta Perfetta
Llano Irusta, M. A.Case IIST-PI-224-I-ITService and Operations ManagementQuesto caso riguarda l'evoluzione del settore spagnolo delle olive da tavola tra il 2018 e l'inizio del 2020 a fronte dell'imposizione di tariffe del 34,75% sulle olive nere ossidate spagnole. Analizza inoltre i dati di settore per il 2018 e il 2019 e i movimenti strategici in tempi di crisi dei principali concorrenti di Agro Sevilla come Ángel Camacho, Dcoop e Aceitunas Guadalquivir. Presenta anche i cambiamenti strutturali della società che son...Starting at €8.20