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The Virginia Museum of Fine Arts: A Growth Orientation (A)
Goldberg; Rebecca; Matherne; G. PaulCase DARDEN-OM-1611-EService and Operations ManagementThis mini-case set describes the challenges facing the new leadership of Richmond’s Virginia Museum of Fine Arts (VMFA) to revitalize and save the Museum. Alex Nyerges and Michael Taylor arrived in 2006 at a key point in the institution’s history. Membership was flagging at around 5;000; and a major construction project was $20 million over budget. Residents of Richmond felt increasingly disconnected from the museum. Some even viewed its collect...Starting at €8.20
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L'Atelier Art Lounge: Times of Uncertainty
Randa Salamoun; Bettina BastianCase IVEY-9B14M139-EEntrepreneurship, StrategyOn January 31, 2014, the founder and chief executive officer of L’Atelier Art Lounge, an art workshop with branches in Bahrain and Lebanon, faces numerous challenges: not only whether to grow the business but how to achieve a reasonable work-life balance. Political instability associated with the Arab Spring led her to close one of her shops in Bahrain, but she went ahead with opening a second in Beirut where there are few leisure activities avai...Starting at €8.20
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Barbara Krakow Gallery (B): Art and the Pandemic
Alvarez, Jose B.; Lane, DavidCase HBS-521031-EMarketingUpdates (A) case by describing the early impact of the Covid-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic.Starting at €5.74
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The Fine Art of Financing: The JPMorgan Private Bank and Lending Against Art
Evans, Richard B.; Kräussl, Roman; Matos, Pedro; Spaenjers, ChristopheCase DARDEN-F-1760-EFinanceDue to an increase in the number of wealthy individuals the demand for artwork had increased, and artwork was considered an investment asset. Artwork was listed as a “treasure asset” or an “investment of passion” by investment industry publications, recogStarting at €8.20
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Robert's Center of Performing Arts
James A. Erskine; Felix GernburdCase IVEY-9B08M023-EStrategyRobert's Center of Performing Arts (RCPA), founded and owned by Robert Gernburd, was a music school. In addition to individual instrument lessons and group lessons in music theory and music history, the RCPA sold second-hand pianos. It was difficult to find a supplier of used pianos but after a great deal of research, Gernburd found a supplier in Japan. Recently, an invoice containing supplier information had been temporarily misplaced. Since the...Starting at €8.20
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The Business of Broadway: When Art Meets Business
Cian, Luca; Eagan, Patt; Tennyson, TreTechnical Note DARDEN-M-1024-EMarketingWhile there will always be a place in this world for “art for art’s sake,” the artistic value of creative works need not be diminished by the application of commercial considerations. In fact, the argument can be made that both artist and consumer benefitStarting at €8.20
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Perna Arts: Managing the Complexity of Creativity and Commerce
Kajari MukherjeeCase IVEY-9B14M098-EStrategyPerna Arts is a movie production company that has gradually branched into related businesses straddling distribution, exhibition, programming and education. The company was among the first to go public after the movie business attained industry status in India. It was also one of the first to recruit a professional manager as its chief executive officer to put in place processes, systems, performance metrics and procedures aligned to its strategi...Starting at €8.20
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Seven Keys to Creativity: Lessons From Art
López-Remiro, Miguel; Stein, GuidoTechnical Note DPON-90-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementThis study aims to analyze creativity and propose models for creating points of contact between artistic creativity and business creativity. The idea is to approach innovation from a unique standpoint, providing a fresh perspective from a discipline that employs innovation at its very core, the discipline of art. The intention is not to define categories, but to link two worlds that in principle are vastly different: business and art. It follow...Starting at €8.20
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Magnus Resch: Transforming the Art Market Through Transparency
McGee, Henry W.; Mehta, SarahCase HBS-319002-EEntrepreneurshipEconomist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take a photo of any flat artwork, and the app would display that piece's price along with other pertinent information. Resch believed that such radical transparency would grow the small,...Starting at €8.20
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Margaret Jefferson: Performance Issue at a Performing Arts Company (B)
Lyn Purdy; James O'BrienCase IVEY-9B12C025-ELeadership and People Management, StrategyThis case is a supplement to Margaret Jefferson: Performance Issue at a Performing Arts Company (A).Starting at €5.74