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Olapic on Amazon.com's Cloud (Portuguese Version, Brazil)
Sieber, Sandra; Zamora, Javier; Sek, Tomasz; Goetschi, BeatCase SI-182-PBEntrepreneurship, Information Technologies, Innovation and ChangeOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final testing of his New York-based IT start-up company's new service, uPhoto. The launch date of this innovative photo crowdsourcing service commissioned by Olapic's first corporate client, the newspaper the New York Daily News (NYDN), was slated for the end of April. Although it seemed that the Internet connection was working, Dantart was puzzled when he realize...Starting at €8.20
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The Would-Be Pioneer
Green Carmichael, SarahArticle HBS-R1104M-EAfter many shorter stints abroad, and extensive experience in China, Linda Myers took a job in human resources with Korean firm SK Holdings - but was unprepared for the culture clash. In her two years in Seoul, Myers not only experienced social isolation at the office but also found that, like many change agents, her ideas went unimplemented. Yet as one of the first American female executives at a Korean firm, there was no one she could turn to f...Starting at €8.20
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NeoGenius: B2B or (Not) To Be
Dominic Lim; Eric MorseCase IVEY-9B17M001-EEntrepreneurship, StrategyNeoGenius Co., Ltd. (NeoGenius) was an early-stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provided a wide range of business-to-business (B2B) e-business software and related services. In June 2001, the company was up and running, but it faced competition from larger firms, and the effects of a global economic downturn; as a result, its financial performance was falling short of expectations. NeoGenius ha...Starting at €8.20
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Be Yourself, but Carefully
Rosh, Lisa; Offermann, Lynn R.Article HBS-R1310J-EA rise in collaborative workplaces and dynamic teams over recent years has heightened the demand for "authenticity" and "instant intimacy," and managers are supposed to set an example. But sharing thoughts, feelings, and experiences at work can backfire if it's hastily conceived, poorly timed, or inconsistent with cultural or organizational norms. Getting it right can be challenging for leaders at any stage of their careers. The authors draw on f...Starting at €8.20
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The E-Line Cityboard
Soler, Edi; Peñalva, FernandoCase C-784-EAccounting and Control, EntrepreneurshipSix months after incorporating the company, the two founders of the firm E-Line Cityboard Supply Ltd. (ELC) were preparing the first Board of Directors meeting. ELC was a London-based distributor and online retailer of the E-Line Cityboard, a portable and rechargeable battery-powered self-balancing wheeled board, commonly referred to in the market as a "hoverboard." Increased competition and legislation prohibiting the use of hoverboards in publi...Starting at €8.20
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Being Different: Exchange Student Experiences
David T.A. Wesley; Henry W. LaneCase IVEY-9B04C005-ELeadership and People ManagementThis case is about African-American, Latin American and Asian undergraduate, international business majors from a Boston-area university who traveled to Spain, France and Germany for a year-long period of study and work. Presented are their experiences being minority students in Europe. The experiences range from annoying stares to aggressive propositions from men. This case can be used with the note The Changing Face of Europe: A Note on Immigra...Starting at €8.20
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Being an Old Organization Can Still Be a Good Thing
Vedrana Savic; Michael Moore; Babak MoussaviArticle IVEY-9B19TC03-ELeadership and People ManagementResearch shows mature firms can turn their age into an advantage. All it takes is the right perspective, even in the Digital Age.Starting at €8.20
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCase IVEY-9B15M127-EEntrepreneurship, StrategyIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Starting at €8.20
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Multitaskers May Be Advertisers' Best Audience
Zigmond, Dan; Stipp, HorstArticle HBS-F1101Z-EMarketingMany media strategists have been so busy bemoaning the demise of the TV commercial that they've failed to spot a new opportunity: People are combining TV watching and internet use in ways that could be highly valuable to advertisers. Research shows that multitaskers often take what they see in a TV ad and run to the internet, looking for more information. Smart advertisers will be a step ahead, waiting for them there. Due to the highly graphical...Starting at €8.20
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Dont Be Seduced by Charisma
Tosi, Henry L.; van Scotter, JamesArticle ART-1864-ELeadership and People ManagementWhen a firm is not doing so well, and the board thinks about replacing the CEO, the first question is, What kind of CEO do we need? The answer is often the same: someone with lots of experience and a proven track record, but also, a highly charismatic figure. But how essential is it for the CEO to be charismatic? Do charismatic CEOs achieve better financial performance, which might justify the higher personal compensation they command? Be caref...Starting at €8.20