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Distribution
Villanueva, Julian; Iniesta, Francisco; Muñoz-Cobo D.Technical Note MN-368-EMarketingDistribution strategy is vitally important when launching a new product or designing a marketing plan. Environments change as new competitors, new channels or new consumer demands emerge. In this note we analyze trends in distribution channels, issues of channel design, and channel management.Starting at €8.20
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Ad Classification at Right Media, Teaching Note
Edelman, BenjaminTeaching Note HBS-909037-ETeaching Note for 909032.Starting at €0.00
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Global Value Creation: The ADDING Value Scorecard
Ghemawat, PankajBook Chapter HBS-2620BC-EStrategyThis chapter discusses why firms should globalize in a world in which distance still matters, presenting a scorecard for tracking value creation that includes but goes beyond the familiar components of size and economies of size. This chapter was originalStarting at €8.20
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Evaluation of FINDING Goodness, Adding Value. Verbideas - Teaching note: Final value proposals
Fite, Rosa; Mehta, KandarpTeaching Note ET-47-EThis note guides the trainer in the exercise of evaluating the quality of the EE- 18 value propositions obtained with the operations of the Verbideas find goodness, add value principle, carried out by the participants. Verbideas is a model of active training in collaborative creativity to help companies turn creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and making beauty (operati...Starting at €0.00
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Agro Sevilla e la Tempesta Perfetta
Llano Irusta, M. A.Case IIST-PI-224-I-ITService and Operations ManagementQuesto caso riguarda l'evoluzione del settore spagnolo delle olive da tavola tra il 2018 e l'inizio del 2020 a fronte dell'imposizione di tariffe del 34,75% sulle olive nere ossidate spagnole. Analizza inoltre i dati di settore per il 2018 e il 2019 e i movimenti strategici in tempi di crisi dei principali concorrenti di Agro Sevilla come Ángel Camacho, Dcoop e Aceitunas Guadalquivir. Presenta anche i cambiamenti strutturali della società che son...Starting at €8.20
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El valor de un cliente satisfecho
Ribera, Jaume; Rosenmöller, MagdaTechnical Note PN-368Service and Operations ManagementStarting at €8.20
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From TV to Web: Content Strategies for Ads That Drive Online Sales
Teixeira, Thales S.Article ART-2643-EInnovation and Change, Knowledge and Communication, MarketingConsumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful v...Starting at €8.20
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Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market
S.P. Raj; Atanu AdhikariCase IVEY-9B12A055-EMarketingThis case examines the business strategies available to an Indian company, Indraprastha Cold Storage Ltd. (IPCSL). It has made substantial investments in upgrading its existing cold storage to differentiate itself from the competition based on the premise that by providing superior product quality, it could charge a premium for its value added cold storage service. However, competitors lowered their rates in an attempt to capture even more custom...Starting at €8.20
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JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCase IVEY-9B20M047-EStrategyJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Starting at €8.20
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La economía española, 1990-1995
Argandoña, AntonioCase ASE-368EconomicsSe describe la evolución de la economía española desde las primeras medidas tomadas por el Banco de España para "enfriar" la economía en 1989, pasando por la recesión de 1993 y la recuperación de 1994-95. Se explican las causas de la recesión y los factores que explican la recuperación, en el contexto de la economía mundial. Asimismo se analizan las tensiones cambiarias que afectaron a la peseta en 1992, 1993 y 1995, en el marco del Sistema Monet...Starting at €8.20