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Don't Be Undersold!
Steenkamp, Jan-Benedict E.M.; Kumar, NirmalyaArticle HBS-R0912K-EMarketing"Aldi" is a word that strikes fear in the hearts of brand managers across Europe. A chain of low-budget retail stores with sales of $73.5 billion in 2008, Aldi invented what is commonly referred to as the hard-discount store, a format that is destroying between a quarter and a half trillion dollars in brand sales annually. Brand executives at major consumer packaged goods companies have mostly been caught off guard by this success. The authors' r...Starting at €8.20
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Whole of Enterprise: An Atomic E-Business Model
Weill, Peter; Vitale, Michael R.Book Chapter HBS-4949BC-EInformation TechnologiesThe use of multiple business models across an organization can create confusion among customers, who may be required to navigate not just different computer systems, but also different ways of doing business. This chapter describes the benefits of adopting an integrated whole-of-enterprise e-business model. This chapter is excerpted from "Place to Space: Migrating to eBusiness Models."Starting at €8.20
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To Thine Own Staff Be Agreeable
Davies, Gary; Chun, RosaArticle HBS-F0706H-ELeadership and People ManagementStudies show that the more staffers' opinions of a company outshine customers', the greater that company's sales growth will be.Starting at €8.20
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Starting at €8.20
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The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup
Jones Mathew; Pinaki DasguptaCase IVEY-9B15M035-EEntrepreneurship, StrategyThe Vanca, an online apparel brand and supplier to online retailers (“e-tailers”) has achieved a fair degree of success by focusing on quality, innovative designs, “fast fashion” and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the ...Starting at €8.20
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Be a Better Ally
Melaku, Tsedale M; Beeman, Angie; Smith, David G; Brad Johnson, WArticle HBS-R2006L-EThe Black Lives Matter and #MeToo movements have forced people in positions of power--namely, the white men who dominate institutional leadership roles--to realize they must personally step up to make organizations more fair and inclusive. That means playStarting at €8.20
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Should Corporate Profits Be Taxed (A)
Weinzierl, Matthew C.; Flanagan, KatrinaCase HBS-714033-EEconomicsTaxing corporations is popular, but why? Corporations do not bear the burden of taxes, people do, and the incidence of the corporate income tax burden is likely to be far different from what many of its supporters assume. Instructors may also obtain a Teaching Note, written by this case's author, that provides suggestions for using this case effectively in the classroom.Starting at €8.20
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BE Oil - Teaching Note
Murphy, DanielTeaching Note DARDEN-GEM-0161TN-EEconomicsTeaching note for product GEM-0161Starting at €0.00
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Be Your Own Best Advocate
Kolb, Deborah M.Article HBS-R1511J-EMost seasoned managers know how to handle formal negotiations at work: with clients over contracts, with bosses over budgets, with employers over compensation. But what about all the opportunities for informal negotiation that arise? Do you know how to recognize and seize the chances you get to position yourself for a better role, change an untenable situation, or ensure that you're getting credit for extra work? For 35 years the author has been ...Starting at €8.20