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Roche's Acquisition of Genentech, Teaching Note
Becker, Bo; Baldwin, Carliss Y.Teaching Note HBS-211039-EFinanceTeaching Note for 210-040.Starting at €0.00
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Starting at €8.20
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The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup
Jones Mathew; Pinaki DasguptaCase IVEY-9B15M035-EEntrepreneurship, StrategyThe Vanca, an online apparel brand and supplier to online retailers (“e-tailers”) has achieved a fair degree of success by focusing on quality, innovative designs, “fast fashion” and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the ...Starting at €8.20
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Be a Better Ally
Melaku, Tsedale M; Beeman, Angie; Smith, David G; Brad Johnson, WArticle HBS-R2006L-EThe Black Lives Matter and #MeToo movements have forced people in positions of power--namely, the white men who dominate institutional leadership roles--to realize they must personally step up to make organizations more fair and inclusive. That means playStarting at €8.20
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Should Corporate Profits Be Taxed (A)
Weinzierl, Matthew C.; Flanagan, KatrinaCase HBS-714033-EEconomicsTaxing corporations is popular, but why? Corporations do not bear the burden of taxes, people do, and the incidence of the corporate income tax burden is likely to be far different from what many of its supporters assume. Instructors may also obtain a Teaching Note, written by this case's author, that provides suggestions for using this case effectively in the classroom.Starting at €8.20
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BE Oil - Teaching Note
Murphy, DanielTeaching Note DARDEN-GEM-0161TN-EEconomicsTeaching note for product GEM-0161Starting at €0.00
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Be Your Own Best Advocate
Kolb, Deborah M.Article HBS-R1511J-EMost seasoned managers know how to handle formal negotiations at work: with clients over contracts, with bosses over budgets, with employers over compensation. But what about all the opportunities for informal negotiation that arise? Do you know how to recognize and seize the chances you get to position yourself for a better role, change an untenable situation, or ensure that you're getting credit for extra work? For 35 years the author has been ...Starting at €8.20
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For LGBT Workers, Being "Out" Brings Advantages
Hewlett, Sylvia Ann; Sumberg, KarenArticle HBS-F1107C-ELeadership and People ManagementDespite recent progress creating more-welcoming environments for lesbian, gay, bisexual, and transgender employees, fully 48% of LGBT respondents surveyed report remaining "closeted" at work. Research shows that they are less likely than "out" workers to be promoted and more likely to leave their job within three years. For talent managers, creating a hospitable climate for all workers should be a key goal.Starting at €8.20
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Cconma.com in South Korea: An Innovative E-Commerce Platform
Jin-Su Kang; Stephen DowningCase IVEY-9B15M020-EEntrepreneurship, StrategyIn August 2012, the chief executive officer of Cconma.con, an online shopping mall based in Chung-Ju, South Korea, is considering his company’s future. The company has grown substantially since it was founded in 2005 and is now preparing to further expand into Hong Kong, China or to a second location in the United States. The company’s vision, rooted in an ethic of corporate social responsibility, is to build a happy and healthy community, includ...Starting at €8.20