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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCase IVEY-9B15M127-EEntrepreneurship, StrategyIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Starting at €8.20
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCase DARDEN-BP-0524-ECorporate GovernanceThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Starting at €8.20
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¿Es bueno trabajar
Calleja, Ricardo; Marín, SergioTechnical Note BEN-140Business Ethics and Corporate Social ResponsibilityLa revolución tecnológica en curso amenaza (o promete) cambiar muchos de los actuales empleos y profesiones. Algunos incluso alertan del fin de muchos puestos de trabajo, y celebran la posibilidad de cubrir las necesidades económicas de las personas sin recurrir a los salarios. A lo largo de la historia, todas las revoluciones tecnológicas han alterado directamente el modo de trabajar. Lo novedoso de la transformación que estamos presenciando hoy...Starting at €8.20
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Ética en dirección de empresas
Melé, DomènecTechnical Note BEN-148Business Ethics and Corporate Social ResponsibilitySuele argumentarse que la ética empresarial y los conceptos relacionados, como políticas de cumplimiento, responsabilidad social, sostenibilidad y criterios ESG, son medios que contribuyen a generar reputación, confianza y, en último término, beneficios económicos para la empresa a medio y largo plazo. Puede ser, pero ver la ética únicamente como un medio para los beneficios económicos es una visión muy pobre de esta. La ética persigue la excelen...Starting at €8.20
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Ethics Beyond Dilemmas: A Three-Dimensional Model
Calleja, Ricardo; Marín, SergioTechnical Note BEN-141-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementIn this technical note we advance a model for moral analysis that integrates the main elements from the three main theories followed in the field of business ethics and shows their inner connection: moral principles and norms (deontologism), the human goods at stake (utilitarianism) and the education of character for the good life (virtue ethics). This model takes the perspective of the acting person-a first-person perspective as opposed to the t...Starting at €8.20
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Responsabilidad social empresarial y sostenibilidad
Melé, DomènecTechnical Note BEN-154Business Ethics and Corporate Social ResponsibilityLa empresa nace y opera en la sociedad. La sociedad hace posible su actividad y, a su vez, la empresa está llamada a contribuir de diversos modos al bien común de la sociedad. Existe también el riesgo de que la empresa ocasione impactos negativos en el entorno social y medioambiental. Todo ello pone de manifiesto la importancia de considerar las relaciones empresa-sociedad-medioambiente y, en concreto, las llamadas responsabilidades sociales de l...Starting at €8.20
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCase IVEY-W27257-EKnowledge and Communication, StrategyOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Starting at €8.20
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Avoiding Integrity Land Mines
Heineman, Ben W., Jr.Article HBS-R0704G-ELeadership and People ManagementHow does a large multinational keep thousands of employees, operating in hundreds of countries, honest in a high-pressure business environment? As the chief legal officer at General Electric for nearly 20 years, Ben Heineman was part of the senior management group that sought to do just that--to make sure its executives and employees are moved to do the right thing as strongly as they are motivated to make their numbers. Heineman describes a set ...Starting at €8.20
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Agro Sevilla e la Tempesta Perfetta
Llano Irusta, M. A.Case IIST-PI-224-I-ITService and Operations ManagementQuesto caso riguarda l'evoluzione del settore spagnolo delle olive da tavola tra il 2018 e l'inizio del 2020 a fronte dell'imposizione di tariffe del 34,75% sulle olive nere ossidate spagnole. Analizza inoltre i dati di settore per il 2018 e il 2019 e i movimenti strategici in tempi di crisi dei principali concorrenti di Agro Sevilla come Ángel Camacho, Dcoop e Aceitunas Guadalquivir. Presenta anche i cambiamenti strutturali della società che son...Starting at €8.20
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Moral character as a professional competency of managers
Melé, DomènecTechnical Note BEN-150-EBusiness Ethics and Corporate Social ResponsibilityMoral character consists of a set of acquired stable dispositions, or habits, that moderate temperament and emotional impulses. These habits, traditionally called human virtues or simply virtues, make those who possess them good and make it easier to act well, that is, to act with moral quality. Human virtues become professional competencies insofar as they facilitate good management. Virtues are acquired through the repetition of deliberate, fr...Starting at €8.20