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E-Mail: Not Dead, Evolving
Gill, BarryArticle HBS-F1306Z-EInformation TechnologiesE-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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The Single Currency in Europe (B)
Gual, Jordi; Vermeulen V.Case ASE-252-EEconomicsStarting at €5.74
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Doubts of an Idealistic Young Manager (B)
Rodriguez, Javier; Ribera, AlbertoCase DPO-97-EKnowledge and Communication, Leadership and People ManagementContinuation of the case The hesitations of an Idealistic Young Manager (A): DPO-90-E. A trip to Lima awakens the "social conscience" of the central character. Questions like ¨how can he join his job with doing something good for the world occur to him". He, therefore, tries to find a point that can join the job he likes - finance - while doing something good for the world.Starting at €5.74
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCase IVEY-9B15M127-EEntrepreneurship, StrategyIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Starting at €8.20
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Primer día en el trabajo de verano, Un (A)
Chinchilla, NuriaCase FH-252Leadership and People ManagementUn alumno del «master» explica sus impresiones del primer día de su trabajo de verano.Starting at €8.20
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCase DARDEN-BP-0524-ECorporate GovernanceThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Starting at €8.20
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La moneda única en Europa (B)
Gual, Jordi; Vermeulen V.Case ASE-252EconomicsEl caso resume los artículos más importantes de la revisión del Tratado de Roma adoptados en las reuniones de la CE en Maastrich, en diciembre de 1991. (Also available in English).Starting at €5.74
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCase IVEY-W27257-EKnowledge and Communication, StrategyOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Starting at €8.20
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The Purpose of Makon USA (B)
Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, CarlosCase DPO-747-ELeadership and People ManagementThis case focuses on implementing a purpose and missions-based management approach in order to change a company's culture and boost performance. A new general manager has taken charge of Makon USA, a company that produces and markets machinery for the construction industry. The Management Committee is tasked with overseeing the development of the purpose and missions of the company's three departments (sales, technical and production) and two sup...Starting at €5.74
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Hervé Rousseau: auge y caída de un joven consultor (B)
Proust E.; Ribera, AlbertoCase DPO-67Leadership and People ManagementConsideraciones personales sobre los puntos de aprendizaje tras dos años de la situación descrita en el Caso A.Starting at €5.74