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AIB Nagoya Conference 2011: After the March 11 Earthquake and Tsunami
Shige Makino; Cinty LiCaso IVEY-9B12M071-EDirección estratégicaOn April 13, 2011, slightly more than three months before an annual conference of the Academy of International Business (AIB) was to be held in Nagoya, the program chair of the conference had to decide whether to go ahead with the conference as planned after a massive earthquake struck Japan on March 11, triggering a horrendous tsunami and subsequent radiation leak after damaging a nuclear plant. Each challenge posed a threat to the successful op...Desde 8,20 €
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IESE Insight. Número 11. Cuarto trimestre 2011
IESE InsightRevista REV-25Dirección estratégica, Economía, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, Servicios y operaciones, Tecnologías de la informaciónExisten mejores caminos para gestionar la carrera profesional que los que hemos seguido hasta ahora. Douglas T. Hall y Elana R. Feldman (Universidad de Boston) animan a las empresas a que ayuden a los empleados a alcanzar sus sueños y encuentren un significado a su vida personal y profesional. La profesora del IESE Mireia Las Heras describe varios recursos con los que impulsar el desarrollo profesional y personal en nuestras empresas: flexibilida...Desde 22,00 €
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IESE Insight. Issue 11. Fourth Quarter 2011
IESE InsightRevista REV-25-EDirección estratégica, Economía, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, Servicios y operaciones, Tecnologías de la informaciónDouglas T. Hall and Elana R. Feldman (Boston University) encourage companies to help employees pursue their dreams and find meaning in their personal and professional lives. IESE?s Mireia las Heras describes four ways in which companies can drive personal and professional development, based on flexibility, development-oriented relationships, visibility and transparency, and diversity management. Ton Wilthagen (Tilburg University) explains the cre...Desde 22,00 €
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCaso IVEY-9B15M127-EDirección estratégica, Iniciativa emprendedoraIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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La Dinámica de la Competencia en los Videojuegos Caseros (E): El Auge del 3DO y Juegos de 32 Bits
Coughlan, Peter J.Caso HBS-703S29Dirección estratégicaDescribe el lanzamiento de la innovadora compañía de videojuegos en casa, 3DO, que había desarrollado un sistema innovador que ofrece procesamiento de 32 bits y el software de CD-ROM. Examina la dinámica competitiva en la industria de los videojuegos en casa desde 1970 en el nuevo milenio.Desde 5,74 €
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCaso IVEY-W27257-EConocimiento y comunicación, Dirección estratégicaOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option (Spanish version)
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15AS054Dirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Microsoft en China y en India, 1993-2007
Khanna, Tarun; Choudhury, PrithwirajCaso HBS-711S29Dirección estratégicaSe relaciona con la expansión de Microsoft en China e India en el período 1993-2007 y los temas estratégicos que enfrentan las multinacionales en los mercados emergentes.Desde 8,20 €