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bKash: Financial Technology Innovation for Emerging Markets
Ishtiaq P Mahmood; Marleen Dieleman; Narmin TartilaCaso IVEY-9B17M097-EDirección estratégica, Iniciativa emprendedoraThe founder of bKash Limited (bKash), a successful mobile financial services (MFS) model pioneered in Bangladesh, built the company from scratch, targeting services at the lower socioeconomic segment of society and eventually acquiring 26 million customers. bKash has had a positive impact on the lives of countless poor people and has gained worldwide recognition for its innovative business model. The model required close collaboration with teleco...Desde 8,20 €