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Making a Team on Dream11: A Fantasy Sports Platform
Peeyush Pandey; Agrata PandeyCaso IVEY-W35303-EDirección estratégica, Servicios y operacionesOn November 9, 2020, Chhavi Jain wanted to participate in a contest created by her college friend Vikas Jack on the Dream11 mobile application. The contest was for the final match of the Indian Premier League (IPL) 2020 between the Delhi Capitals and the Mumbai Indians scheduled for November 10. In the contest, each user must create a team of 11 players. A user’s performance was evaluated based on their team’s performance in the live match. Jain ...Desde 8,20 €
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Coffee Wars in India: Cafe Coffee Day Takes on the Global Brands
Yoffie, David B.; Bijlani, TanyaCaso HBS-714409-EDirección estratégicaCaf Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the world's leading coffee chain company, opened its first 11 outlets in India's metropolitan cities with local giant, Tata, and promises of a national roll out. CCD management debated wheth...Desde 8,20 €
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Aravind Eye Care System (Spanish)
Janeiro Dias, A.; Viassa Monteiro, EugénioCaso AESE-DG-A-503-ESEn 1976, el médico cirujano oftalmólogo Dr. G. Venkataswami (Dr. V.) cuando se jubiló, con 58 años de edad, de Profesor de Oftalmología en la Universidad de Madurai (sur de India), creó una pequeña clínica con 11 camas, invitando a su hermana y marido (también médicos cirujanos oftalmólogos) a unirse a la nueva aventura. La clínica tuvo éxito y luego en el año siguiente instalaron otra con 30 plazas, para personas pobres que no podían pagar. Poc...Desde 8,20 €
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Johnson Controls-Hitachi: Aiming to Consolidate a Market Lead
Sandeep Puri; Shivani Upadhyay; Shubham SharmaCaso IVEY-9B17M082-EDirección estratégica, MarketingAt the beginning of 2017, India was among the top 10 markets for Johnson Controls-Hitachi Air Conditioning India Limited, accounting for around 10 per cent of its revenue. The company was trying to increase its room air conditioner (RAC) market from 11 per cent to 20 per cent by 2020. It was positioned in the premium segment of the RAC market but wanted to enter the popular segment, which was crowded with established players. The company’s focus ...Desde 8,20 €
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Tata Cummins: Ushering in a New Emission Standard
Rajiv MisraCaso IVEY-9B14D006-EDirección estratégica, Servicios y operacionesTata Cummins Limited (TCL), a leading manufacturer of diesel engines in India, faced a variety of challenges in meeting the October 2010 deadline for new automobile emissions standards. These standards are identified as Bharat Stage (BS) standards ranging from BS I to BS V. The subject of this case — the BS III standard — was introduced in 2005 for just 11 cities across India and then made mandatory for the entire country by October of 2010. At t...Desde 8,20 €
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The Grasim Industries–Aditya Birla Nuvo Limited Merger: Wealth Creation
Barnali Chaklader; Garima ChakladerCaso IVEY-9B20N003-EFinanzas, Iniciativa emprendedoraOn August 11, 2016, the chairman of Aditya Birla Group (ABG) announced that ABG would merge Aditya Birla Nuvo Limited (ABNL) with Grasim Industries Limited (Grasim). ABG’s board also proposed to demerge Aditya Birla Financial Services Limited, a subsidiary of ABNL, from the newly merged Grasim. Financial analysts speculated that the merger was planned to fund ABNL’s telecommunication business before an upcoming spectrum sale and the launch of a s...Desde 8,20 €
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Bank of India: Financial Reporting Policies
Mehul Raithatha; Pradip BanerjeeCaso IVEY-9B20B016-EContabilidad y controlIn January 2015, an investor bought 1,000 shares of Bank of India stock when the banking sector was expected to perform better over the medium to long term. On October 11, 2019, after holding the shares for nearly five years, the investor was surprised to see that the stock price had instead dropped by almost 80 per cent. He was disappointed in his investment’s performance to date, but the stock’s current low price seemed a bargain, so he was con...Desde 8,20 €
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New Jersey Temple Construction: Social Inequalities and Modern Slavery
Pardeep Singh Attri; Vivek Soundararajan; Hari BapujiCaso IVEY-W27261-EDirección estratégicaOn May 11, 2021, US federal agents raided the premises of a Bochasanwasi Akshar Purushottam Swaminarayan Sanstha (BAPS) temple in New Jersey and freed dozens of workers who had been operating under modern slavery conditions. Shortly afterward, six workers filed a class-action lawsuit against BAPS at the United States District Court, District of New Jersey. The lawsuit solicited to address the violation of the laws applied to workers, including la...Desde 8,20 €
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Tata Gluco Plus: Building the Brand Identity
Neena SondhiCaso IVEY-9B17A061-EIniciativa emprendedora, MarketingNourishCo Beverages Ltd.’s newest drink, Tata Gluco Plus, was an innovative ready-to-drink product that offered instant energy and wellness with a blend of dextrose, electrolytes, and iron. It was available in six different flavours and packaged in a 200-millilitre cup. The economical cup was targeted to consumers at the bottom of the economic pyramid. Despite strong initial sales and customer recognition, the brand was unable to build a distinct...Desde 8,20 €
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McDonald's India: Optimizing the French Fries Supply Chain - Teaching note
Lee H; Rammohan SNota del Instructor SGSB-GS79TN-EServicios y operacionesBefore opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...Desde 0,00 €