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Mistry Architects (C)
Edmondson, Amy C.; Eccles, Robert G.; Sinha, MonaCaso HBS-609086-EThis case is a follow-up of "Mistry Architects: Innovating for Sustainability" (A) (Case 609-044) and (B) (Case 609-086). In Case (A) Sharukh and Renu Mistry founded and run an architectural firm dedicated to being both client-oriented and environmentally responsible. The case uses a difficult design decision in a tsunami rehabilitation project to illustrate the challenges faced by professional services firms, and the role of innovation in meetin...Desde 5,74 €
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Piramal e-Swasthya (C): A New Name, Bigger Scope, and Public-Private Partnerships, Teaching Note
Kanter, Rosabeth Moss; Kim, Joyce J.Nota del Instructor HBS-320014-EIniciativa emprendedoraTeaching note for case 320012.Desde 0,00 €
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCaso IVEY-9B15M127-EDirección estratégica, Iniciativa emprendedoraIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option (Spanish version)
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15AS054Dirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Embrace (C): Competing with Incumbents
Mridula Anand; Anand Nandkumar; Charles DhanarajCaso IVEY-9B13M006-EDirección estratégica, Iniciativa emprendedoraAWARD WINNING CASE - Indian Management Issues and Opportunities Award, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. Part C of a four-part series, which also includes 9B13M004, 9B13M005 and 9B13M007.Desde 5,74 €
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The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup
Jones Mathew; Pinaki DasguptaCaso IVEY-9B15M035-EDirección estratégica, Iniciativa emprendedoraThe Vanca, an online apparel brand and supplier to online retailers (“e-tailers”) has achieved a fair degree of success by focusing on quality, innovative designs, “fast fashion” and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the ...Desde 8,20 €
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V. Kurien e a revolução do leite na India
Miranda Colaço, Carlos Filipe; Viassa Monteiro, EugénioCaso AESE-FH-A-1264-PPDirección estratégicaVerghese Kurien regressou dos EUA após concluir o MSc em Engenharia e foi trabalhar para a Cooperativa de Anand, como contra-prestação da sua bolsa de estudos nos EUA. Após o tempo estipulado continuou o seu trabalho em Anand, no movimento cooperativo lançado por Tribhuvandas Patel, para a comercialização do leite dos cooperantes do distrito de Kaira, Gujarat. Mercê do sucesso do movimento cooperativo no distrito, orientado por Kurien, é-lhe pedi...Desde 8,20 €
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E-comics: Forecasting Demand
Mala Srivastava; Gaurav ThaparCaso IVEY-9B14A028-EDirección estratégica, Iniciativa emprendedora, MarketingAfter spending a few years in the corporate world, in 2012, a young entrepreneur in India decided to start up his own venture developing mobile applications that supported interactive comic content. Called TodTales, the innovative e-comic would incorporate music, interactive games and augmented reality in a comic book format that would encourage young children to read. He had raised the initial seed funding from his own and his partner’s personal...Desde 8,20 €
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Hindustan Lever Re-invents the Wheel (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCaso DG-1426-EDirección estratégicaCase C ends the case series with information on how Unilever approached BOP markets in Indonesia and Brazil and broadens the question further to ask: How can Unilever benefit from the lessons learned at HLL? Has Hindustan Lever found a new strategy to gain larger markets globally in its quest to meet the everyday needs of everyday people everywhere? Or had it merely found a way to push out a young competitive upstart in India without there being ...Desde 5,74 €