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Fluorescent Group: Blue Ocean Shift
Vishnu Chandar Venkatesh; Veeresh Sharma; Jyotsna BhatnagarCaso IVEY-9B18M176-EDirección estratégica, Iniciativa emprendedoraFluorescent Group (Fluorescent) was an Indian company specializing in manufacturing filament products that were used in incandescent light bulbs. It had been a market leader for over 30 years, and by 2017, it had seven group companies and over 400 employeDesde 8,20 €
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Pai’s Bakery: Reassigning Sales Territories
Jeevan Arakal; Pranav Venkatesh Pai; Sravya PolamrajuCaso IVEY-W25442-ELiderazgo y Dirección de personas, MarketingPai’s Bakery was a 30-year-old family business based in Belagavi, in the southern Indian state of Karnataka. The owner was working on a sales territory realignment plan in response to complaints from the company’s sales team. Sales representatives claimedDesde 8,20 €
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White House Industries: A Customer Selection Conundrum
Sankha Bhattacharya; Jaydeep MukherjeeCaso IVEY-W25427-EDirección estratégica, MarketingIn December 2020, White House Industries (White House), a manufacturer of aerosol aluminum cans for deodorants and other consumer products, including sanitizers and pain relief sprays, received customer order forecasts of 30 per cent more than its maximumDesde 8,20 €
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The Tire Maharajahs: Competing with Chinese Exporters and Tire Multinationals for Industry Leadership in India
Bohas Alexandre; Pierre-Xavier MeschiNota técnica IVEY-9B20M123-EDirección estratégicaOver a 10-year period, from 2008 to 2018, Indian tire production increased from 80 to 180 million units. Indian tire companies were thriving and investing heavily abroad. Four Indian tire companies were among the top 30 tire makers in the world. AlthoughDesde 8,20 €
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCaso IVEY-9B18A062-EDirección estratégica, MarketingIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Desde 8,20 €
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Naina Lal Kidwai: Investing in Her Country
Groysberg, Boris; Raina, AnjaliCaso HBS-413003-ELiderazgo y Dirección de personasTo maximize their effectiveness, color cases should be printed in color. This case showcases the 30-year career of Naina Lal Kidwai, Chairman of HSBC India, a leading woman business leader globally. It demonstrates how Kidwai spent a lifetime overcoming barriers as a woman in a male-dominated profession and as an Indian in the global marketplace. Now, as opportunities to play a role in the environment are beginning to open up, she has to decide t...Desde 8,20 €
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Logic Fruit Technologies: Growth and Business Strategy
Devinder Kumar; Rajesh Singh; Jaydeep MukherjeeCaso IVEY-W33539-EDirección estratégica, Servicios y operacionesAt the end of December 2022, the chief executive officer of Logic Fruit Technologies (LFT), a product engineering research and development company, was trying to decide which of three partnerships to pursue to double the company’s profit margin percentage by 2025. LFT was headquartered in Gurgaon, India, and provided end-to-end solutions in electronic design outsourcing. LFT’s board of directors wanted to make a decision at its meeting on January...Desde 8,20 €
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IndusInd Bank: Residual Income Valuation
Varun Dawar; Rakesh Arrawatia; Saumya Ranjan Dash; Arit ChaudhuryCaso IVEY-9B16N015-EDirección estratégica, FinanzasIn early 2013, an analyst at an insurance company was examining whether IndusInd Bank, a mid-size bank in India, would be a good investment for the insurance fund’s equity portfolio. From January 2008 until March 30, 2013, the bank’s stock had tripled under its new management. The analyst wondered whether deploying funds in the bank would yield any significant returns. He decided to use the available financial information and the residual income ...Desde 8,20 €
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QualityKiosk: Drawing up a Sales Strategy
Sreeram Sivaramakrishnan; Anuroop KrishnaCaso IVEY-9B17A064-EDirección estratégica, Iniciativa emprendedora, MarketingQualityKiosk Technologies Private Limited (QualityKiosk) was an information technology company providing software application testing and quality assurance services to banks and insurance companies in India. In 2015, QualityKiosk had over 70 per cent penetration in the insurance sector in terms of numbers of customers, and only 30 per cent penetration in the banking sector. Anuroop Krishna, head of QualityKiosk’s banking vertical, must put togeth...Desde 8,20 €
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Aravind Eye Care System (Spanish)
Janeiro Dias, A.; Viassa Monteiro, EugénioCaso AESE-DG-A-503-ESEn 1976, el médico cirujano oftalmólogo Dr. G. Venkataswami (Dr. V.) cuando se jubiló, con 58 años de edad, de Profesor de Oftalmología en la Universidad de Madurai (sur de India), creó una pequeña clínica con 11 camas, invitando a su hermana y marido (también médicos cirujanos oftalmólogos) a unirse a la nueva aventura. La clínica tuvo éxito y luego en el año siguiente instalaron otra con 30 plazas, para personas pobres que no podían pagar. Poc...Desde 8,20 €