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John Keells Hotels in Sri Lanka: Building Brand Architecture
Sulakshana "Lulu" Raghavan; Ruchi GunewardeneCaso IVEY-9B19A028-EDirección estratégica, MarketingIn the summer of 2012, the president of the leisure sector of John Keells Hotels needed to discuss marketing strategies with his senior management team. The company was a well-known brand that operated Cinnamon Hotels and Resorts and Chaaya Hotels and Resorts in Sri Lanka and Maldives. Each of the two hotel brands catered to a different set of customers and offered different value propositions. After the terrorist conflict that had plagued Sri La...Desde 8,20 €