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Negotiating the Path of Abraham
Sebenius, James K.; Leary, KimberlynCaso HBS-912017-EThe Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago. The Path begins in the ancient ruins of Harran, in modern-day Turkey, where Abraham first heard the call to "go forth." It passes through some of the world's most revered cultural, historical, and holy sites, ending in the city of Hebron/AI-Khalil at the tomb of Abraham. With...Desde 8,20 €
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The Sri Lankan Health Crisis and the Middle Man
Stephen GraingerCaso IVEY-9B16M117-EDirección estratégica, Iniciativa emprendedoraIn 2015, many people in southwest Sri Lanka were experiencing severe health problems as a result of poor water sanitation, decaying pumps and pipes, and the resultant unsanitary water. With Sri Lanka’s dubious credit record and extremely poor economy, the country's government was unsure of how to raise the US$70 million that was required to build new sanitation plants and replace many aging pipes throughout the region. Would it have to accept the...Desde 8,20 €
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John Keells Hotels in Sri Lanka: Building Brand Architecture
Sulakshana "Lulu" Raghavan; Ruchi GunewardeneCaso IVEY-9B19A028-EDirección estratégica, MarketingIn the summer of 2012, the president of the leisure sector of John Keells Hotels needed to discuss marketing strategies with his senior management team. The company was a well-known brand that operated Cinnamon Hotels and Resorts and Chaaya Hotels and Resorts in Sri Lanka and Maldives. Each of the two hotel brands catered to a different set of customers and offered different value propositions. After the terrorist conflict that had plagued Sri La...Desde 8,20 €
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Tea Leaf Trust: Providing More Than Education
Sheri LambertCaso IVEY-W31149-EDirección estratégica, MarketingTea Leaf Trust (TLT), a non-profit vocational training centre, worked to develop young students into emotionally resilient change agents within their Sri Lankan communities. TLT was proud that it equipped its students with the tools necessary to transform their surroundings in positive ways by dealing with the social issues they faced. Now, fourteen years since the company’s founding, Yadharshi Selvaraj, TLT’s co-lead, was assessing the advantage...Desde 8,20 €
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Sri Lanka’s Macroeconomic Crises: The Tale of Twin Deficits
Preeta George; Monika GuptaCaso IVEY-W31827-EEconomíaIn May 2022, Sri Lanka faced its worst economic crisis since its 1948 independence from Britain. The crisis led to skyrocketing prices, double-digit inflation, a more than 100 per cent increase in fuel prices, multi-hour power cuts, depleting foreign exchange reserves, an acute shortage of food and medicines, a dramatic collapse in incomes, mounting government deficits, devastating government policies, record debt defaults, and a downgraded curre...Desde 8,20 €