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FiLLi Café: Going Global
Kirti Khanzode; Geetanjali ChandraCaso IVEY-9B18A061-EDirección estratégica, Iniciativa emprendedora, MarketingBy May 2018, the owner of 30 FiLLi Café outlets across the United Arab Emirates had come a long way from helping out in his father’s a small cafeteria in the Mamzar area of Dubai in 2004. With his innovative FiLLi tea and FiLLi Zafran tea, he had successfDesde 8,20 €
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Yalla Momos: Expansion Dilemmas of a Small Business
Anupam Mehta; Vimi JhamCaso IVEY-9B17B020-EContabilidad y control, Dirección estratégica, Iniciativa emprendedoraIn 2015, the owner and the founder of a restaurant business in Dubai was concerned about the company's future expansion and growth. Although it was doing well in terms of profitability, a financial forecast was required for the following year, particularly in light of tough competition in the restaurant business in Dubai.Desde 8,20 €
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Raju Omlet: Expanding in the United Arab Emirates
Kirti Khanzode; Sandeep PuriCaso IVEY-9B15A052-EDirección estratégica, Iniciativa emprendedora, MarketingRaju Omlet is a restaurant in Dubai that is famous for making egg preparations that appeal to the Indian expatriate population. A father and his son jointly manage the venture, and they are both very happy with the way the business has shaped up in the last two years. An expansion is inevitable, but how should it be carried out? The partners are also exploring the option of offering home delivery service. A meeting has been called to try to find ...Desde 8,20 €
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Diamond Developers: Replicating the Sustainable City
Tim RogmansCaso IVEY-9B20E008-EAnálisis de decisiones, Dirección estratégica, Iniciativa emprendedoraIn April 2019, the chief executive officer of Dubai-based Diamond Developers, reflected on his company’s progress in developing a business model based on sustainable living. In December 2015, The Sustainable City in Dubai had welcomed its first residents. The project had become a success story, both commercially and in terms of building a vibrant community of 3,000 residents from 60 countries, who were living a lifestyle characterized by social, ...Desde 8,20 €
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Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
Kareem Abdul Waheed; Vimi JhamCaso IVEY-9B17A022-EDirección estratégica, MarketingKaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2...Desde 8,20 €
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Moshi Looks to Popularize Fusion Fare in Dubai
Sandeep Puri; Kirti Khanzode; Rahul JainCaso IVEY-9B16A032-EDirección estratégica, Iniciativa emprendedora, MarketingMoshi, a fusion restaurant in an upmarket area of Dubai, had carved out a niche for itself with its unique menu, high-quality food, and excellent service—all offered at a reasonable price. As the young owner planned to launch another outlet, he pondered his options for growth. Was it time to create a chain, or should he give the new outlet a completely different feel and target a specific customer segment? Should he increase his product range or ...Desde 8,20 €