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Sales Force Management at Nobel Ilac, Teaching Note
Chung, Doug J.Nota del Instructor HBS-520057-EMarketingTeaching note for case 519067.Desde 0,00 €
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TA Energy (Turkey): A Bundle of International Partnerships
Kerr, William R.; Isenberg, Daniel J.; Bozkaya, AntCaso HBS-807175-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Stimulates discussion of entrepreneurship in emerging economies, especially for entrepreneurs returning to their home countries to start businesses with global technologies and partners. Focuses on the partnership tensions between global firms and local family-dominated conglomerates. Addresses new venture financing in an asset-intensive business through the assembly of stra...Desde 8,20 €
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Wattpad
Deighton, John; Kornfeld, LeoraCaso HBS-919413-EMarketingHow to run a platform to match 4 million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and film makers and book publishers. The case describes the challenges of matching readers to stories, and of helping writers to produce better stories by supplying feedback on their chapters as they write, all by processing a billion data points daily. But it's hard to acquire new customer groups when alg...Desde 8,20 €
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Arçelik Grows in Advanced and Emerging Economies
Saul Estrin; Klaus MeyerCaso IVEY-9B15M021-EDirección estratégicaArçelik, a member of the Turkish Koç Group, had grown from a leading manufacturer of household appliances (also known as ‘white goods’) in Europe’s largest emerging economy to a substantive international player. Yet the company faced new challenges in strengthening its positions in advanced economies, exploiting its competitive advantages across a wider range of emerging economies and in raising the profitability of its international operations. ...Desde 8,20 €
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It's All About Family: Esas Group
Wing, Christina R.; Thapar, AlpanaCaso HBS-620010-EThis case describes how Ali Sabanc and his sister Emine Sabanc Kam l , shareholders of Esas Group, one of Turkey's largest family-owned investment firms, worked to grow and professionalize the business. While their father evket Sabanc , played an instrumental role in launching the group in 2000, he soon stepped back and let his children drive the business forward. In 2009, the first of the third generation of family members entered the...Desde 8,20 €
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HOPI: Turkey's Shopping Companion
Gupta, Sunil; Ngwe, Donald; Yucaoglu, GamzeCaso HBS-519057-EMarketingThe case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer relationship management (CRM) in Turkey over the years. Before HOPI, Boyner Group retailers were unable to trace customers across the Group's brands form insights about customers' p...Desde 8,20 €