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Arcelik: COVID-19 Fueled Omnichannel Growth (B)
Israeli, Ayelet; Khrais, FaresCaso HBS-521068-EMarketingDesde 5,74 €
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Intellectual Property Strategy
Wu, Andy; Peterson, AticusCaso HBS-721436-EDirección estratégicaManaging intellectual property (IP) in information technology-digital technologies like software or computing hardware-requires a distinct strategic approach. This note summarizes the high-level strategic considerations for managers of information technology businesses where IP may be relevant and provides selected examples of how strategy may be implemented.Desde 8,20 €
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The Next Emerging Giants Take Flight
García-Herrero, AliciaArtículo ART-2011-EEconomíaMove over BRICS, Next 11 and CIVETS: The EAGLEs have landed. A new formulation by BBVA Research, which conducts economic analyses for the international banking group, reveals a special group of markets that it feels deserves closer investor attention. The author refers to these countries as EAGLEs, which stands for Emerging and Growth-Leading Economies. These 10 emerging countries will contribute more to global growth than the G7 average in the n...Desde 8,20 €
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Los EAGLE alzan el vuelo
García-Herrero, AliciaArtículo ART-2011EconomíaApártense BRIC, Next 11 y CIVETS, que llegan los EAGLE. Son las economías emergentes que lideran el crecimiento global (su acrónimo significa águila en inglés). Este término, acuñado por BBVA Research, unidad que elabora análisis económicos para el banco español, designa un grupo de diez países emergentes que, según la autora, merecen toda la atención de los inversores. No en vano, los EAGLE (China, India, Brasil, Indonesia, Corea del Sur, Rusi...Desde 8,20 €
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Managing Risk in an Unstable World (Spanish version)
Bremmer, IanArtículo HBS-R0506BEconomíaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. With emerging markets like China and politically unstable countries like Saudi Arabia figuring more than ever into companies' investment calculations, business leaders are turning to political risk analysis to measure the impact of politics on potential markets, mi...Desde 8,20 €
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Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)
Neeley, Tsedal; Cekin, EselCaso HBS-417068-ELiderazgo y Dirección de personasGalya Frayman Molinas, President of Coca-Cola's Turkish Business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia, Kazakhstan, Kirgizstan, Tajikistan, Turkmenistan, and Uzbekistan. With seemingly competing instructions to accelerate growth, while not diluting focus in Turkey or Central Asia, Molinas mu...Desde 8,20 €
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Allianz Turkey: Focus on the Customer (B)
Sasser, W. Earl, Jr.; Yucaoglu, GamzeCaso HBS-316094-EServicios y operacionesAt the age of 39, Solmaz Alt n took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost control. Consequently, customer satisfaction was suffering. Despite the growing Turkish economy and a favorable regulatory environment, Solmaz was struggling to grow the company without ...Desde 5,74 €