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Akbank: Options in Digital Banking
Lal, Rajiv; Cekin, EselCaso HBS-515115-EDirección estratégicaThis case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy, young population, and by new regulations on consumer banking that threatened banks' profitability. Akbank had a legacy as the best financial services company in Turkey, but it knew...Desde 8,20 €