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Wanxiang Group: A Chinese Company's Global Strategy (C)
Kirby, William C.; Wang, YuanzhuoCaso HBS-318091-EThis case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership.Desde 5,74 €
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Hony, CIFA, and Zoomlion: Creating Value and Strategic Choices in a Dynamic Market, Teaching Note
Lerner, JoshNota del Instructor HBS-812068-EFinanzasTeaching Note for 811-032.Desde 0,00 €
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Crocs (C ): Back from the Dead
Lee, H; , Hoyt, D; , Marks, MCaso SGSB-GS57C-EServicios y operacionesIn 2009, many thought Crocs was “dead.” The C case presents exhibits that illustrate the company’s recovery.Desde 8,20 €
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C&D Hotel, Xiamen
Chong Wu; Hubert Pun; Gregory S. Zaric; Deyuan ChenCaso IVEY-9B15D002-EDirección estratégica, Servicios y operacionesThe C&D Hotel, the first five-star deluxe hotel in Xiamen, a coastal city in China, needs to improve its service delivery process. In particular, the hotel’s customer service manager needs to present her plans for handling some recent customer complaints and decide how to compensate hotel guests for errors that have occurred during service delivery.Desde 8,20 €
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Sanford C. Bernstein Goes to Asia (B)
Hill, Linda A.; Wigen, Allison J.Caso HBS-415041-ELiderazgo y Dirección de personasThis case supplements "Sanford C. Bernstein Goes to Asia." Updates readers on Ghislain de Charentenay's first full year as director of Asian Research at Sanford C. Bernstein in Hong Kong and actions taken by the firm in FY2013.Desde 5,74 €
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Dongfeng Nissan's Venucia (C)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Caso HBS-714016-EDirección estratégicaThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Desde 5,74 €
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Global Expansion at Sanford C. Bernstein
Hill, Linda A.; Teppert, Dana M.Caso HBS-411051-ELiderazgo y Dirección de personasSanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and cross-geography collaboration among the senior research analysts in order to adapt to the challenging realities of global expansion in the financial services industry.Desde 8,20 €
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Toni Sacconaghi at Sanford C. Bernstein
Hill, Linda A.; Teppert, Dana M.Caso HBS-411052-ELiderazgo y Dirección de personasToni Sacconaghi, a senior sell-side equity research analyst at Sanford C. Bernstein, covering U.S. IT hardware companies, thinks about the challenges and opportunities presented by the firm's new office in Hong Kong. Sacconaghi was previously the only analyst covering IT hardware companies for Bernstein. However, the firm has recently hired an analyst to cover Asian IT hardware companies in Hong Kong. Sacconaghi thinks about the best way to work ...Desde 8,20 €
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCaso IVEY-W27257-EConocimiento y comunicación, Dirección estratégicaOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Desde 8,20 €