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Cómo China cambió su agenda global de adquisiciones
Williamson, Peter J.; Raman, Anand P.Artículo HBS-R1104KDirección estratégicael progreso económico de China ha sido tan deslumbrante que la gente a menudo se olvidan de que China, Inc. ha visto su cuota de fracasos también. Basta con mirar a las primeras adquisiciones transfronterizas que las empresas chinas hicieron. Muchas de estas ofertas, incluyendo la adquisición de alto perfil de TCL de Thomson de Francia, adquisición de Ssangyong Motor Company de Corea del Sur de SAIC, y la compra de Murray de América del largo del...Desde 8,20 €
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Huawei and the U.S.-China Trade War
Ofek, Elie; Masko, JohnCaso HBS-520017-EEconomíaIn 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei's planned smartphone launch in the U.S. had failed due to pressure from regulators who cited concerns about the company facilitating Chinese spying. Over the following months, a trade war be...Desde 8,20 €
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7 Days Inn: Operations Strategy
Gang Chen; Liang XuCaso IVEY-9B12D023-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesAWARD WINNING CASE - This case won the Emerging Global Chines Competitors, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. 7 Days Inn, a leading hotel group in China, was established in 2005 and was listed on the New York Stock Exchange in 2009. It now operates more than 1,000 hotels in 168 major Chinese cities and has enrolled more than 30 million customers in its membership club. Its success is largely due t...Desde 8,20 €
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Joeone Company Ltd.: Business Model Innovation in the Chinese Fashion Industry
Futian Chen; Vanessa Hasse; Hong Zhan; Xiaoxiao LiuCaso IVEY-9B20M030-EDirección estratégica, Iniciativa emprendedoraFrom its humble beginnings as a start-up in China’s Jinjiang County in 1989, Joeone Company Ltd. (Joeone) had grown to become the country’s best-selling producer of men’s pants. Over the past three decades, the company’s founder and chairperson had faced several substantive turning points, including a quality crisis, a period of mediocre growth, and the need to enhance the sophistication of the company’s management approach. These turning points ...Desde 8,20 €
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Marketing i-mode (Spanish version)
Moon, YoungmeCaso HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Desde 8,20 €
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CNOOC: Building a World-Class Energy Company
Bower, Joseph L.; Dai, Nancy Hua; Shih-ta Chen, MichaelCaso HBS-311074-ETo maximize their effectiveness, color cases should be printed in color. Fu Chengyu is the fifth CEO to lead China National Offshore Oil Company - an SOE founded in 1982 to exploit Chinese offshore deposits. In 2010 he is trying to decide how to drive further growth in a company that has grown 556 times in less than 30 years, with profits grown 2600 times. He believes that the way CNOOC has been managed, a blend of market orientation and concern ...Desde 8,20 €
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Green Trend: The Road to an Overseas Red-Chip IPO
Jun Jiang; Zhichuan (Frank) Li; Zhi Qiang YangCaso IVEY-9B20N007-EDirección estratégica, Finanzas, Iniciativa emprendedoraIn July 2019, Green Trend Holdings Co. Ltd. (Green Trend) faced a difficult situation with regard to flaws in the preparation of its proposed initial public offering on the Stock Exchange of Hong Kong. According to the remedy measures raised by the underwriter facilitating the initial public offering process, Green Trend needed to raise additional capital of ¥1 billion with a proposed annual interest rate of about 30 per cent. Of course, the comp...Desde 8,20 €
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Souche: A Start-up Exploring the Used Car Market
Yan Gong; Qiong ZhuCaso IVEY-9B16M134-EDirección estratégica, Iniciativa emprendedoraSouche had just celebrated its first anniversary in 2014 as a business in China’s used car market. After more than a year of strenuous effort, Souche had achieved considerable objectives. The company’s website had been providing information on used cars for six months, and its physical store had opened in Beijing around the same time. The store’s monthly sales had increased dramatically from 30 cars in the first month to over 231 cars in December...Desde 8,20 €
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ofo: Innovation and the Little Yellow Bicycle
Hugh Thomas; Mingkang LiuCaso IVEY-9B19M062-EDirección estratégicaOfo (stylized “ofo”), a Beijing-based bicycle-sharing company, had grown bicycle sharing from nothing into a dockless mobile application (app) service industry with over 120 million monthly active users sharing 30 million bicycles in cities across China and around the world. Founded by five bicycle enthusiasts in 2014, its dockless system used a smartphone application to unlock and locate nearby bicycles, charging an hourly rate for use. Although...Desde 8,20 €
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Danshui Plant No. 2
Bruns, William J., Jr.; Hertenstein, Julie H.; Liu, KelvinCaso HBS-913525-EContabilidad y controlDanshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. The plant manager must analyze the budget and prepare a summary of monthly operations to help identify the source of performance problems. The plant has had difficulty hiring enough workers despite raising wag...Desde 8,20 €