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IESE Insight. Número 15. Cuarto trimestre 2012
IESE InsightRevista REV-36Conocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, MarketingLas crisis golpean a cualquier empresa en el momento menos esperado, por lo que deben integrarse como un elemento más de la gestión diaria de la empresa. El número 15 de la revista IESE Insight repasa algunos aspectos clave para que la empresa esté a la altura de las circunstancias. Antes de que estalle una crisis, hay que estar atento a los indicios previos, ya que eso condicionará la capacidad de respuesta de la empresa. Claus Rerup prop...Desde 22,00 €
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightRevista REV-36-EConocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, MarketingClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Desde 22,00 €
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Supply Chain Collaboration at JD.com
Yinan Qi; Paul W. Beamish; Xin Li; Ke GongCaso IVEY-9B21D009-EDirección estratégica, Servicios y operacionesAt the November 2019 Open Day conference, the vice-president of JD.com shared his understanding of the role that supplier collaboration played in an uncertain environment. Through 15 years of fast growth, JD.com had become the largest business-to-consumer platform in China with more than 30,000 suppliers. Using a boundless retail strategy, JD.com had to build a seamless channel from supplier to customer, which required a close look at how to coll...Desde 8,20 €
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CEIBS: A Global Business School Made in China
Quelch, John A.; Velamuri, Rama; Liu, ShengjunCaso HBS-510088-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success. It also describes the difficult challenges the school faces to maintain its position of leadership in Asia: ...Desde 8,20 €
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Gome - King of China's Electrical Appliance Retail Chain
Shige Makino; Anthony FongCaso IVEY-9B06M098-EDirección estratégicaThe chairman of Gome Ltd, a well known appliance retail chain, congratulated his management team for their excellent performance over the past year. For three consecutive years, Gome had been ranked the largest electrical appliance retail chain in China, and the second largest overall retail chain. Claiming to be the only true national player, Gome achieved total sales of RMB23.9 billion in 2004 and in 2005 doubled its number of stores to 426. Th...Desde 8,20 €
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Jiamei Dental: Private Health Care in China
Kirby, William C.; Donovan, G.A.Caso HBS-910404-EWith the recent announcement from the Chinese government that the country's healthcare system was going to undergo reform, Jiamei Dental Chairman Liu Jia wondered what that meant for his 15 year-old dental clinic business. Founded in 1993, Jiamei Dental Medical Management Group ("Jiamei") rode the wave of China's rapid economic development and had become China's largest private dental chain with 84 clinics in Beijing and seven other major cities....Desde 8,20 €
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Tianlong Company and the Toxic Capsule Scandal
Lili Dong; Paul W. BeamishCaso IVEY-9B12M103-EDirección estratégicaThis case presents the perspective of a Chinese company, Zhejiang Tianlong Capsule Co. Ltd. (Tianlong), and its experiences with the negative impact of an industry scandal. On April 15, 2012, China Central Television disclosed that several capsule producers in Ru’ao had illegally used industrial-grade gelatin to produce medical capsules. The capsules were found to contain excessive chromium, a heavy metal harmful to human health.Tianlong was not ...Desde 8,20 €
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Prada's CEO on Staying Independent in a Consolidating Industry
Bertelli, PatrizioArtículo HBS-R1209A-EA few decades ago, Prada believed that its future depended on gaining market share through acquisitions in Western Europe and the United States. Today, however, it remains mostly focused on its core brands--Prada and Miu Miu--and the emerging markets. China alone now accounts for 22% of company revenue. Meanwhile, Prada has prospered, retaining its independence in an industry increasingly dominated by luxury conglomerates. According to Bertelli, ...Desde 8,20 €
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCaso IVEY-W27257-EConocimiento y comunicación, Dirección estratégicaOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Desde 8,20 €
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The "Chongqing Model" and the Future of China
Rithmire, MegCaso HBS-713028-EEconomíaSince opening to the global economy in 1979, but especially since entering the WTO in 2001, China's economy grew at rates around 10% annually by attracting FDI and promoting exports. After the financial crisis that began in 2008 and depressed demand in the United States and Europe, China's growth began to slow, and vulnerabilities in its economy came to light. It became clear to many in China that the growth strategy that got China from 1978 to t...Desde 8,20 €