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Wanxiang Group: A Chinese Company's Global Strategy (C)
Kirby, William C.; Wang, YuanzhuoCaso HBS-318091-EThis case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership.Desde 5,74 €
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Crocs (C ): Back from the Dead
Lee, H; , Hoyt, D; , Marks, MCaso SGSB-GS57C-EServicios y operacionesIn 2009, many thought Crocs was “dead.” The C case presents exhibits that illustrate the company’s recovery.Desde 8,20 €
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C&D Hotel, Xiamen
Chong Wu; Hubert Pun; Gregory S. Zaric; Deyuan ChenCaso IVEY-9B15D002-EDirección estratégica, Servicios y operacionesThe C&D Hotel, the first five-star deluxe hotel in Xiamen, a coastal city in China, needs to improve its service delivery process. In particular, the hotel’s customer service manager needs to present her plans for handling some recent customer complaints and decide how to compensate hotel guests for errors that have occurred during service delivery.Desde 8,20 €
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Dongfeng Nissan's Venucia (C)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Caso HBS-714016-EDirección estratégicaThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Desde 5,74 €
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCaso IVEY-W27257-EConocimiento y comunicación, Dirección estratégicaOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Desde 8,20 €
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Succession in Chinese Family Businesses (C): An Urgent Family Meeting
Jean Lee; Rebecca ChungCaso IVEY-9B15C022-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasThis is the third case in a three-case series. The role-play exercise that relates to the (C) case illustrates the current Chinese cultural characteristics that influence leadership succession and highlights the case issues to be explored in the case discussion. See also 9B15C020 and 9B15C021.Desde 5,74 €
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Jieliang Phone Home! (C)
Shih, Willy; Bernstein, Ethan S.; Bilimoria, NinaCaso HBS-609082-EConocimiento y comunicaciónAt Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators - bright and capable young men and (mostly) women like Jieliang Hao are motivated to improve line productivity through small innovations for faster assembly and have discovered many ways to increase their performance. Meanwhile a globally-networked team of manufacturing experts led by Marty Cole, the case protagonist, is trying to spread best ...Desde 5,74 €
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EasyLife: Developing a Regional E-Commerce Platform
Miao Cui; Xin Li; Yan Zhao; Sitara Aziz; Yupan Guo; Linhai GuoCaso IVEY-9B17M032-EDirección estratégica, Iniciativa emprendedoraAfter several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, ...Desde 8,20 €
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JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCaso IVEY-9B20M047-EDirección estratégicaJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Desde 8,20 €