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Cómo China cambió su agenda global de adquisiciones
Williamson, Peter J.; Raman, Anand P.Artículo HBS-R1104KDirección estratégicael progreso económico de China ha sido tan deslumbrante que la gente a menudo se olvidan de que China, Inc. ha visto su cuota de fracasos también. Basta con mirar a las primeras adquisiciones transfronterizas que las empresas chinas hicieron. Muchas de estas ofertas, incluyendo la adquisición de alto perfil de TCL de Thomson de Francia, adquisición de Ssangyong Motor Company de Corea del Sur de SAIC, y la compra de Murray de América del largo del...Desde 8,20 €
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InMobi: Reimagining Mobile Advertising
Gupta, Sunil; Chaturvedi, SaloniCaso HBS-516030-EMarketingInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in...Desde 8,20 €
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Hefei Xingtai Financial Holding Group: Risk Management
Jiuchang Wei; Lei Zhou; Liqiang SunCaso IVEY-9B16M001-EDirección estratégica, Iniciativa emprendedoraOn May 8, 2012, the president of Hefei Xingtai Financial Holding Group (Xingtai) received a message from a senior officer of the Hefei Municipal Government, the company’s authorizing body, asking that Xingtai provide financial support to PanTeng Company (PanTeng), a solar power manufacturing company. In order to survive, PanTeng needed Xingtai to provide a guarantee for a ¥100 million business loan from a commercial bank. PanTeng had already been...Desde 8,20 €
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1436: The First Pure Chinese Luxury Fashion Brand
Keinan, Anat; Crener, Sandrine; Chang, Hannah H.Caso HBS-517100-EMarketingThe case traces the birth of 1436, a new luxury brand specialized in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The brand name was inspired by the measurement of superfine baby cashmere fibre (14 micrometers in diameter and 36 millimeters in length). It is estimated that only 2 out of 1,000 grams ...Desde 8,20 €
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The Self-Tuning Enterprise
Reeves, Martin; Zeng, Ming; Venjara, AminArtículo HBS-R1506E-EDirección estratégicaWouldn't it be great if there were an algorithm that could tell you when to develop a new business model or enter an emerging market? Unfortunately, one doesn't exist. However, it is possible to use the principles behind algorithms to continually retune your strategy and your organization. In online enterprises, algorithms constantly readjust the products and content shown to customers. They do this by operating three learning loops: experiment...Desde 8,20 €
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Daqi, Teaching Note
Pozen, Robert C.Nota del Instructor HBS-310125-ETeaching Note for 309113.Desde 0,00 €
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METRO Cash & Carry, Teaching Note
Khanna, Tarun; Palepu, Krishna G.Nota del Instructor HBS-707464-ETeaching note to 707505.Desde 0,00 €
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Mission Impossible: Yummy77 Delivers Groceries within the Hour, Teaching Plan
Edelman, BenjaminNota del Instructor HBS-916051-EServicios y operacionesTeaching plan for case 916025.Desde 0,00 €
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SOHO China: Transformation in Progress, Teaching Note
Wu, Charles F; Schultz, Alexander W.Nota del Instructor HBS-217034-EDirección estratégicaTeaching note for case 217023.Desde 0,00 €
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Levi Strauss & Co.: Global Sourcing (B)
Paine, Lynn Sharp; Katz, Jane PalleyCaso HBS-395128-EDescribes the decision taken by Levi Strauss & Co.'s CEO.Desde 5,74 €