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15 Rules for Negotiating a Job Offer (Spanish version)
Malhotra, DeepakArtículo HBS-R1404KDirección estratégica(1) Don't underestimate the importance of likability. (2) Help prospective employers understand why you deserve what you're requesting. (3) Make it clear that they can get you. (4) Understand the person across the table from you. (5) Understand his or her constraints. (6) Be prepared for tough questions. (7) Focus on the questioner's intent, not on the question. (8) Consider the whole deal. (9) Negotiate multiple issues simultaneously, not seria...Desde 8,20 €
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KITKAT in Japan (A): Sparking a Cultural Revolution
Philip Sugai; Adrian SossnaCaso IVEY-9B17A037-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2008, the marketing manager for Nestlé Japan’s confectionery business and his team were struggling to redefine the KITKAT brand within the Japanese market. KITKAT as a brand faced a real threat as the retail environment rapidly shifted toward increasingly powerful convenience store chains and consumer preferences shifted toward more novel consumable products. With more than 200 companies competing within Japan’s crowded and relatively stable c...Desde 8,20 €
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Rakuten's CEO on Humanizing E-Commerce
Mikitani, HiroshiArtículo HBS-R1311A-ERakuten is Japan's version of Amazon, but it offers a very different shopping experience. The goal of its founder in 1997 was to allow small and midsize merchants to set up shop on the internet very easily and to provide the kind of hospitality and customer service that even chain restaurants offer in Japan. Mikitani didn't want an internet superstore; he wanted something more like a bazaar, where shop owners would curate the merchandise and inte...Desde 8,20 €
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Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCaso HBS-610S10Iniciativa emprendedora1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Desde 8,20 €
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Hitachi Rail Limited (B)
Collis, David J.; Kanno, Akiko; Sato, NobuoCaso HBS-721365-EDirección estratégicaDescribes the strategy and organisation changes made by British executive, Alistair Domer, after he is made head of Hitachi Rail's global business. The company acquires an Italian company, continues to win contracts in the UK, but struggles to bring its gDesde 5,74 €
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R.J. Reynolds International Financing (Spanish Version)
Kester, W. Carl; Allen, William B.Caso HBS-209S26FinanzasReynolds debe fuente de una parte sustancial de la financiación de la adquisición de Nabisco en los mercados de bonos en alta mar. Morgan Guaranty ha propuesto un yen / dólar doble moneda eurobonos que podrían ser cubiertas en dólares. Esta estructura se compara con eurodólares Bonds, Euroyen Bonds, y Euroyen títulos canjeados o cubierta en dólares.Desde 8,20 €
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Chronology of the Asian Financial Crisis
Alfaro, Laura; Di Tella, Rafael; Kim, ReneeCaso HBS-708001-EFinanzasIn July 1997, Thailand became the first Asian "tiger" economy to abandon its fixed exchange rate system in response to speculative attacks on its currency. Investors started to flee Asia, and the crisis rapidly spread to other countries. Central banks spent billions of dollars to try and defend their currencies, only to seek emergency bailouts from the International Monetary Fund. This case presents a chronology of events that unraveled during th...Desde 8,20 €
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The Hybrid Vehicle Market
Toffel, Michael W.; Uludere Aragon, Nazli Z.Caso HBS-612084-EThis note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects of vehicles using alternative powertrains and fuels including hybrid electric vehicles, plug-in hybrids, electic vehicles, and deisel engines. Enable students to evaluate the succes...Desde 8,20 €
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Nomura's Global Growth: Picking Up Pieces of Lehman
Foley, C. Fritz; Meyer, LinneaCaso HBS-210017-EFinanzasWhat issues commonly arise in international financial management? Kenichi Watanabe and Takumi Shibata, CEO and COO of Nomura Holdings Inc., one of the leading investment banks in Asia, have the opportunity to expand their firm internationally through the acquisition of various parts of Lehman Brothers, an insolvent global investment bank. In evaluating this opportunity, students must consider the complexities of such expansion, including the chal...Desde 8,20 €
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Mueller-Lehmkuhl GmbH (Spanish Version)
Cooper, Robin; Bottenbruch, DagmarCaso HBS-113S03Contabilidad y controlMueller-Lehmkuhl vende sujetadores de la ropa y de los alquileres máquinas de fijación. Se considera que estos dos productos tan eficazmente un solo elemento y precios en consecuencia, los fijadores en alta ganancia y sus máquinas de fijación en una pérdida. El sistema de costos asigna el costo de las máquinas de fijación a los elementos de fijación. Los japoneses han entrado en el mercado y ha encontrado una manera de disociar los dos productos....Desde 8,20 €