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Rakuten's CEO on Humanizing E-Commerce
Mikitani, HiroshiArtículo HBS-R1311A-ERakuten is Japan's version of Amazon, but it offers a very different shopping experience. The goal of its founder in 1997 was to allow small and midsize merchants to set up shop on the internet very easily and to provide the kind of hospitality and customer service that even chain restaurants offer in Japan. Mikitani didn't want an internet superstore; he wanted something more like a bazaar, where shop owners would curate the merchandise and inte...Desde 8,20 €
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The Great East Japan Earthquake (E): Yamato Transport's Response
Takeuchi, Hirotaka; Kosinski, Leonard; Royce, Christina; Stetsovskaya, Anna; Vasilyev, EvgenyCaso HBS-713442-EDirección estratégicaCEO Kikawa of Yamato Transport gave orders to his managers right after the triple disaster hit the Tohoku region of Japan to do whatever it takes to save lives and not to worry about costs. He also felt that he had to confront the government to make donations to the affected district tax-free. He also wanted to donate 10 yen per Takkyubin package the company was delivering as relief money for Tohoku but was wondering how the shareholders would re...Desde 5,74 €
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Recruit Holdings and the Ribbon Model
Miller, Paddy; Inami, HiromiCaso DPO-388-EConocimiento y comunicación, Liderazgo y Dirección de personas, Tecnologías de la informaciónListed on the Tokyo Stock Exchange since October 2014 with $13 billion in sales, Recruit Holdings had created and managed as many as 200 businesses and brands through separate operating divisions across Japan, the rest of Asia, Europe and the United States. The key business of Recruit was that it operated a number of platforms and services that provided client data and could be accessed by many users. But what made it work? What made it sustainab...Desde 8,20 €
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Un viaje transformador en tiempos inciertos (B)
Elvira, Marta; Villamor, IsabelCaso DPO-734Liderazgo y Dirección de personasEl caso introduce a Cristina Ventura, chief catalyst officer del minorista asiático de artículos de lujo Lane Crawford Joyce Group (LCJG). Ventura se encontraba en Nueva York cuando el presidente de los Estados Unidos, Donald Trump, anunció la decisión del Gobierno de cerrar el tráfico aéreo internacional debido a que la COVID-19 se estaba propagando por el mundo. Si bien estaba asentada en Hong Kong, Ventura había pasado los últimos tres meses e...Desde 5,74 €
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Un viaje transformador en tiempos inciertos (A)
Elvira, Marta; Villamor, MartaCaso DPO-733Liderazgo y Dirección de personas, Servicios y operacionesEl caso introduce a Cristina Ventura, chief catalyst officer del minorista asiático de artículos de lujo Lane Crawford Joyce Group (LCJG). Ventura se encontraba en Nueva York cuando el presidente de los Estados Unidos, Donald Trump, anunció la decisión del Gobierno de cerrar el tráfico aéreo internacional debido a que la COVID-19 se estaba propagando por el mundo. Si bien estaba asentada en Hong Kong, Ventura había pasado los últimos tres meses e...Desde 8,20 €
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A Catalyst Journey during Corona Times (B)
Elvira, Marta; Villamor, IsabelCaso DPO-734-ELiderazgo y Dirección de personasCristina Ventura has decided to start a new venture in Singapore, focused on launching her new venture capital firm: VenturaXVentures, and exploring other initiatives driven by impact while continuing as external advisor for LCJG. She has been accepted as a Kauffman Fellow, co-founded "Catalyst One"; advised "The Constellation" board of directors; considered joining IVY FUND as a founder and general partner, and become an advisor at ZeroCap. Simu...Desde 5,74 €
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La Dinámica de la Competencia en los Videojuegos Caseros (E): El Auge del 3DO y Juegos de 32 Bits
Coughlan, Peter J.Caso HBS-703S29Dirección estratégicaDescribe el lanzamiento de la innovadora compañía de videojuegos en casa, 3DO, que había desarrollado un sistema innovador que ofrece procesamiento de 32 bits y el software de CD-ROM. Examina la dinámica competitiva en la industria de los videojuegos en casa desde 1970 en el nuevo milenio.Desde 5,74 €
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A Catalyst Journey During Corona Times (A)
Elvira, Marta; Villamor, MartaCaso DPO-733-ELiderazgo y Dirección de personas, Servicios y operacionesThe case introduces Cristina Ventura, Chief Catalyst Officer at Asian luxury goods retailer Lane Crawford Joyce Group (LCJG). She is in NY when U.S. President Donald Trump announced the government's decision to close international air traffic due to the worldwide spread of COVID-19. Though based on Hong Kong, Cristina had spent the last three months in the United States, considering next career steps and developing her social network. The pandemi...Desde 8,20 €
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Modernization
Fabbe, Kristin E.Caso HBS-719040-EEconomíaThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen (""bullet"") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the demands on Tessei continued to grow. ...Desde 8,20 €
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Rakuten: To Stay or Not To Stay In The UK
Naoto Nadayama; Arto LindblomCaso IVEY-9B20M022-EDirección estratégicaIn 2016, Rakuten, the largest e-commerce company in Japan, was at the crossroads of its UK operations. After 2008, Rakuten had accelerated internationalization, mainly by acquiring local e-commerce companies. In the foreign markets, Rakuten leveraged its e-commerce platform model, with which it had achieved huge success in the Japanese e-commerce market in the 2000s. In 2011, it acquired UK-based e-commerce company, Play.com. At that time, Play.c...Desde 8,20 €