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PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Caso HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Desde 8,20 €
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Juchheim: The Faithful Pursuit of Flavour, Culture and Family Values
Vanessa M. Strike; Takao KawamotoCaso IVEY-9B14M129-EDirección estratégica, Iniciativa emprendedoraJuchheim Co. Ltd. was a confectionery family firm located in Japan. The chief executive officer and owner faced two important issues related to the future success of the firm: managing succession into the next generation and determining the company’s expansion strategy in the overseas market. Under the Japanese tradition of patriarchal primogeniture, the owner’s eldest son was the heir apparent and would take over the company. However, the market...Desde 8,20 €
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Nippon Steel Corporation
Datar, Srikant M.; Kanno, AkikoCaso HBS-109038-EContabilidad y controlNippon Steel Corporation, the largest Japanese steel producer and second largest in the world faces challenges in pursuing strategy to become a true global player. Nippon Steel had long been the top Japanese company, however the emergence of a global player, Arcelor-Mittal, prompted globalization of the steel industry. The company feels the urgent need to also globalize the company by not just increasing overseas production but also making necess...Desde 8,20 €
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Albert "Jack" Stanley in Nigeria (B)
Goldberg, Lena G.; Carr, Chad M.Caso HBS-312035-EThe case describes Albert "Jack" Stanley's response to actions initiated against him by the U.S. Department of Justice and the SEC.Desde 5,74 €
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Albert "Jack" Stanley in Nigeria (A)
Goldberg, Lena G.; Carr, Chad M.Caso HBS-312034-EConocimiento y comunicaciónThe international joint venture that successfully bid for $6 billion in contracts to build LNG trains on Nigeria's Bonny Island became entangled in a widening bribery and corruption probe triggered by an unrelated accusation against an employee of one ofDesde 8,20 €
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Radically Simple IT (Spanish version)
Upton, David M.; Staats, Bradley R.Artículo HBS-R0803JTecnologías de la informaciónthe difficulty and expense of mapping out all requirements before a project starts because people often cannot specify everything that they need beforehand; the other unanticipated needs that almost always arise once a system is in operation; and the tricky task of persuading people to use and "own" it. Japan's Shinsei Bank emerged during the authors' research as a standout among the companies applying the path-based method. The firm designed, b...Desde 8,20 €
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Radically Simple IT
Upton, David M.; Staats, Bradley R.Artículo HBS-R0803J-ETecnologías de la informaciónMany managers think that developing and rolling out a major IT system is like putting up a warehouse: You build it and you're done. But that does not work for IT anymore. Taking that approach results in rigid, costly systems that are outdated from the day they are turned on. What's needed for today's businesses is IT that serves not only as a platform for existing operations but also as a launchpad for new functions and businesses. In this articl...Desde 8,20 €
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Caso Safecast: ciencia ciudadana y gestión de la ocmplejidad en Japón tras el temerroto, el tsunami y la emergencia en la planta nuclear de Fukushima
Elizondo Solando, Andrey M.; Barahona, Juan CarlosCaso INCAE-31184Análisis de decisionesEl 11 de marzo de 2011, japon fue abatido por un terremoto 8,9 en la escala de richter. Como resultado del terremoto, un tsunami, arraso la costa noreste de japon. Miles de personas murieron o resultaron heridas. Japon tambien tuvo que hacer frente a la emergencia en la planta nuclear de fukushima, donde los reactores seriamente dañados estaban liberando importantes cantidades de material radioactivo al. La magnitud total de la tragedia supero la...Desde 8,20 €
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Tokyo Electron: The Competitive Consolidation and Antitrust Challenge
Wiboon Kittilaksanawong; Claire AndréCaso IVEY-9B17M059-EDirección estratégica, Iniciativa emprendedoraIn September 2013, Tokyo Electron Limited announced a merger with Applied Materials Inc. The deal would place the new entity in the leader position in the highly consolidated global semiconductor manufacturing equipment industry, which counted Intel Corporation and Samsung Group as major customers. Due to antitrust issues, the deal was eventually cancelled. Shortly after, in October 2015, Lam Research Corporation announced a merger with KLA-Tenco...Desde 8,20 €
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Benetton Group S.p.A., 2012
Wells, John R.; Danskin, GalenCaso HBS-713513-EDirección estratégica"On May 31, 2012, after 36 years on the Milan Stock Exchange, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. Since 2000, Benetton shareholders had seen its market value fall from $4.3 billion to $720 million at the end of 2011. At $2.6 billion, Benetton's sales in 2011 were virtually the same as they were in 2000, but Inditex from Spain, Hennes & Mauritz (H&M) from Sweden and Fast Retailing ...Desde 8,20 €