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P-Will at DISCO
Bernstein, Ethan S.; Jinjo, Naoko; Sakuma, YunaCaso HBS-419035-ELiderazgo y Dirección de personasWhy don't other companies adopt the P-Will system? What were the conditions under which P-Will would work-and not work?Desde 8,20 €
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Rakuten's CEO on Humanizing E-Commerce
Mikitani, HiroshiArtículo HBS-R1311A-ERakuten is Japan's version of Amazon, but it offers a very different shopping experience. The goal of its founder in 1997 was to allow small and midsize merchants to set up shop on the internet very easily and to provide the kind of hospitality and customer service that even chain restaurants offer in Japan. Mikitani didn't want an internet superstore; he wanted something more like a bazaar, where shop owners would curate the merchandise and inte...Desde 8,20 €
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The Great East Japan Earthquake (E): Yamato Transport's Response
Takeuchi, Hirotaka; Kosinski, Leonard; Royce, Christina; Stetsovskaya, Anna; Vasilyev, EvgenyCaso HBS-713442-EDirección estratégicaCEO Kikawa of Yamato Transport gave orders to his managers right after the triple disaster hit the Tohoku region of Japan to do whatever it takes to save lives and not to worry about costs. He also felt that he had to confront the government to make donations to the affected district tax-free. He also wanted to donate 10 yen per Takkyubin package the company was delivering as relief money for Tohoku but was wondering how the shareholders would re...Desde 5,74 €
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Aflac's CEO Explains How He Fell for the Duck
Amos, Daniel P.Artículo HBS-R1001L-EDirección estratégica"The Aflac Duck is a rock star in Japan," writes the company CEO. From 2003, when the duck was introduced in that country, to 2008, Aflac's revenues increased by 44%, to $16.6 billion. Seventy percent of that increase came from Japan. This article tells the often comical story of how the duck came into existence in the United States, its instant success in CNN ads on New Year's Day in 2000, its transmogrification into a popular stuffed animal, an...Desde 8,20 €
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Restructuring JAL, Teaching Note
Baker, Malcolm P.; Sunderam, AdiNota del Instructor HBS-215041-EFinanzasTeaching note for 214055.Desde 0,00 €
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NTT DoCoMo: El futuro de Internet sin cables
Bradley, Stephen P.; Sandoval, MatthewCaso HBS-702S09Dirección estratégicaNTT DoCoMo se estableció en 1992 y se convirtió celebró públicamente en 1998. Este caso pistas de cómo DoCoMo se convirtió en la primera compañía de telefonía móvil en Japón y cómo su servicio i.mode revolucionó el mercado de la telefonía celular.Desde 8,20 €
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American Connector Co. (A) (Spanish version)
Pisano, Gary P.; Rossi, SharonCaso HBS-604S12Servicios y operacionesAmerican Connector Co. is forced to reexamine operations at its Sunnyvale plant when a Japanese competitor announces plans to build an "ultimate" plant in the United States. Case examines issues related to benchmarking a competitor's manufacturing capabilities and productivity. Allows students to compare two companies' manufacturing strategies and their implications for productivity and flexibility.Desde 8,20 €
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Global Supply Chain Strategy (Spanish version)
Pisano, Gary P.; Adams, PamelaCaso HBS-614S15Servicios y operacionesThis case examines VF Brands global supply chain strategy. Historically, VF has used a combination of in-house manufacturing and traditional arms-length sourcing arrangements. At the time of the case, the company is considering a third approach to supplier relations that involves much closer cooperation and partnerships. The goal of this "third way" approach is to create a sourcing relationship that combines some of the virtues of vertical integr...Desde 8,20 €
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La Dinámica de la Competencia en los Videojuegos Caseros (E): El Auge del 3DO y Juegos de 32 Bits
Coughlan, Peter J.Caso HBS-703S29Dirección estratégicaDescribe el lanzamiento de la innovadora compañía de videojuegos en casa, 3DO, que había desarrollado un sistema innovador que ofrece procesamiento de 32 bits y el software de CD-ROM. Examina la dinámica competitiva en la industria de los videojuegos en casa desde 1970 en el nuevo milenio.Desde 5,74 €
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Cambio cultural en Nissan Motors
Kotter, John P.; Rothbard, NancyCaso HBS-418S20Liderazgo y Dirección de personasRepresenta la reforma de la cultura corporativa de Nissan Motor Co. y la posterior respuesta de la empresa en participación de mercado y beneficios. En 1985, Yutaka Kume se convirtió en presidente de Nissan y después, se hizo hincapié continuamente la necesidad de un cambio interno en toda la organización. A pesar de la dificultad de efectuar un cambio generalizado en una organización tan grande, directivos y empleados de Nissan se puso detrás de...Desde 8,20 €