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Creating and Capturing Value in a Social Network (Spanish version)
Gupta, Sunil; Han, SangmanCaso HBS-510S22MarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Desde 8,20 €
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Microsoft in Korea
Siegel, Jordan; Pyun, LynnCaso HBS-713522-EDirección estratégicaMicrosoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively hiring talented members from the so-called excluded group in a society. Related questions include which initiatives are most effective at implementing change in the organization.Desde 8,20 €
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Chronology of the Asian Financial Crisis
Alfaro, Laura; Di Tella, Rafael; Kim, ReneeCaso HBS-708001-EFinanzasIn July 1997, Thailand became the first Asian "tiger" economy to abandon its fixed exchange rate system in response to speculative attacks on its currency. Investors started to flee Asia, and the crisis rapidly spread to other countries. Central banks spent billions of dollars to try and defend their currencies, only to seek emergency bailouts from the International Monetary Fund. This case presents a chronology of events that unraveled during th...Desde 8,20 €
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Samsung Galaxy Note 7 Debacle
John Lee; Chloe Zheng; Dominic LimCaso IVEY-9B17MC152-EDirección estratégicaIn early September 2016, Samsung Electronics Co. Ltd. (Samsung), a leading manufacturer of smartphones headquartered in South Korea, released the new generation of its flagship smartphone, the Galaxy Note 7. Despite initial positive reviews and a strong market reception, just eight days later, Samsung voluntarily recalled 2.5 million of the smartphones, after receiving reports of the devices overheating and catching on fire. The problems persiste...Desde 8,20 €
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Tata Motors' Acquisition of Daewoo Commercial Vehicle Company
Meera Harish; Sanjay Singh; Kulwant SinghCaso IVEY-9B08M094-EDirección estratégicaIn January 2004, the chairman of the India-based Tata Group, announced that the Tata Group would focus its efforts on international expansion to become globally competitive. This largely domestic vehicle manufacturing firm subsequently acquired a leading established South Korean firm, Daewoo Commercial Vehicle Company (DCVC). This case focuses on the background of the firms and the acquisition, and the bidding and acquisition process. It provides...Desde 8,20 €